# Carton Cat Purse Collaborations Hello Kitty and Furla Have Collaborated on a Line of Purses By Ell Smith | Published 2018-05-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hello-kitty-and-furla References: [hypebae](https://hypebae.com/2018/5/hello-kitty-sanrio-furla-collaboration) & [furla](https://www.furla.com/) [Hello Kitty](https://www.trendhunter.com/trends/hello-kitty-3) and [Furla](https://www.trendhunter.com/trends/furla-debuts) have collaborated, offering consumers an adorable selection of purses, wallets, accessories and more. The design of the purses are sure to appeal to any fans of either brand as it combines the whimsical nature of [Sanrio](https://www.trendhunter.com/trends/pero) with the practicality and function of the Italian lifestyle brand, Furla. Each design features vibrant colors and bold patterns which incorporate Hello Kitty. Some of the offerings are more subtle than others as one bag features the famed cat hiding behind a giant flower, while others feature bolder illustrations. This line follows the release of Hello Kitty's collaboration with Stance, which was released earlier this month. The full collection is now available in-store and online. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 82% | Activity: 72% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Collaborative Fashion Accessories:** The collaboration between Hello Kitty and Furla demonstrates the growing trend of fashion brands collaborating to create unique and appealing accessories. - **Whimsical Design Elements:** The use of vibrant colors, bold patterns, and playful illustrations in the design of the purses highlights the trend of incorporating whimsical elements into fashion products. - **Character Licensing Partnerships:** The partnership between Hello Kitty and Furla showcases the trend of fashion brands collaborating with popular characters to create limited-edition products. ### Industries Being Reshaped - **Fashion Accessories:** The collaboration between Hello Kitty and Furla provides opportunities for fashion accessory brands to create unique and eye-catching products through collaborations with popular characters or brands. - **Character Licensing:** The success of the Hello Kitty and Furla collaboration demonstrates the potential in the character licensing industry for creating innovative and appealing products that appeal to fans of both brands. - **Online Retail:** The availability of the collection both in-store and online highlights the growing importance of online retail in the fashion industry, providing opportunities for brands to reach a wider customer base and increase sales. ## Related on Trend Hunter - [Opulent Kitty-Themed Capsules](https://www.trendhunter.com/trends/hello-kitty-3.md) - [Kitty-Themed Textile-Focused Apparel](https://www.trendhunter.com/trends/pero.md) - [Cartoon Brand Snack Collaborations](https://www.trendhunter.com/trends/hello-kitty-x-pringles-collection.md) - [Cartoon Kitty-Themed Capsules](https://www.trendhunter.com/trends/forever-21-3.md) - [Festive Cartoon-Inspired Apparel](https://www.trendhunter.com/trends/forever-21-1.md) - [Lovable Cartoon Cat Apparel](https://www.trendhunter.com/trends/forever-21-and-sanrio.md) - [Adorable Exclusive Music Accessories](https://www.trendhunter.com/trends/fender-and-sanrio.md) - [Cartoon Cat Bath Collections](https://www.trendhunter.com/trends/hello-kitty-and-friends-x-lush.md) - [Luxe Cartoon Cat Jewelry](https://www.trendhunter.com/trends/lanvin-en-bleu.md)