# Collaborative Cartoon Cat-Themed Clothing Hello Kitty and ASOS Released a 15-Piece Collection By Ell Smith | Published 2018-02-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hello-kitty-and-asos References: [hypebae](https://hypebae.com/2018/2/hello-kitty-asos-collaboration-2018-first-drop) & [asos](http://www.asos.com/) Following the success of last year's collaboration, Hello Kitty and ASOS have joined forces once again, this time offering consumers a [clothing collection](https://www.trendhunter.com/trends/hello-kitty-x-kitsch) that's equal parts chic and adorable. The 15-piece collection is noticeably smaller than last season's offerings, but is comprised of T-shirts, dresses, sweaters and even pajama sets. In addition to the clothing, this collaboration has produced an [adorable assortment](https://www.trendhunter.com/trends/hello-kitty-monchhichi) of [Hello Kitty-themed accessories](https://www.trendhunter.com/trends/stoney-clover-lane-x-hello-kitty), that's sure to please any fan of the character. Some of the standout pieces from the line include the pink sweater dress, that's been embellished with gorgeous red bows. Meanwhile, more those who gravitate toward more minimalist pieces may be drawn to the line's chic off-white, cropped sweater, which simply reads "Je t'aime" in a bold red font. Image Credit: Asos ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 79% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Cartoon Fashion Collaborations:** More collaborations between cartoon characters and fashion brands can create opportunities for unique and playful clothing collections. - **Miniature Collection Releases:** Smaller clothing collections with strong themes promote exclusivity and demand from consumers. - **Cute Character Accessories:** Fashion brands can capitalize on featuring cute character-themed accessories to complement and enhance their clothing collections. ### Where This Applies - **Fashion:** Fashion brands have opportunities to collaborate with animation companies to create more unique and playful collections. - **Merchandising:** Companies specializing in the creation and sale of character merchandise can partner with fashion brands to add diversity to their product offerings. - **Retail:** Retailers can introduce novelty-themed clothing lines to attract more customers seeking unique and exclusive clothing collections. ## Related on Trend Hunter - [Cat-Inspired Luxury Accessories](https://www.trendhunter.com/trends/hello-kitty-and-kate-spade.md) - [Character Graphic Collaborative Apparel](https://www.trendhunter.com/trends/hello-kitty-capsule-2.md) - [Opulent Kitty-Themed Capsules](https://www.trendhunter.com/trends/hello-kitty-3.md) - [Lovable Cartoon Cat Apparel](https://www.trendhunter.com/trends/forever-21-and-sanrio.md) - [Holiday Character Streetwear](https://www.trendhunter.com/trends/anti-social-social-club-sanrio.md) - [Festive Cartoon-Inspired Apparel](https://www.trendhunter.com/trends/forever-21-1.md) - [Kitty-Themed Textile-Focused Apparel](https://www.trendhunter.com/trends/pero.md) - [Cartoon Kitty-Themed Capsules](https://www.trendhunter.com/trends/forever-21-3.md) - [Luxe Cartoon Cat Jewelry](https://www.trendhunter.com/trends/lanvin-en-bleu.md)