# Iconic Cat Streetwear Collaborations Hello Kitty and Anti Social Social Club Have Partnered By Ell Smith | Published 2018-08-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hello-kitty-and-anti-social References: [hypebae](https://hypebae.com/2018/8/hello-kitty-anti-social-social-club-collaboration) & [instagram](https://www.instagram.com/antisocialsocialclub/?utm_source=ig_embed&utm_campaign=embed_loading_state_control) Streetwear just got a lot cuter thanks to a collaboration between Hello Kitty and Anti Social Social Club --- a stylish brand that's been dominating the fashion market with oversized and over branded looks. Currently, little information is known about the collaboration, however Anti Social Social Club took to [Instagram](https://www.trendhunter.com/trends/corteiz-and-supreme) to share the news. In a recent post, the brand displayed a dual logo image of the fashion label and the iconic cartoon cat. The caption reads "ASSC X Hello Kitty 8/4/2018." This particular line teaser speaks to the popularity of Hello Kitty - a brand which manages to collaborate with some of the biggest names in fashion, like Stance, ASOS, PUMA, FILA and even Barbie. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 58% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Streetwear Licensing Agreements:** Collaborations between streetwear brands and popular fictional characters or iconic brands can drive consumer interest and sales. - **Branded Collaborations:** Partnering with a popular brand can be a great way for a company to reach new audiences and generate buzz. - **Oversized and Over Branded Fashion:** While many consumers are still interested in logo-centric fashion, there may be an opportunity for more minimalist designs to break through in the market. ### Who This Affects Most - **Fashion:** Collaborations between fashion brands and popular characters or icons can drive sales and create exciting new products. - **Licensing:** The popularity of branded collaborations in fashion may create new opportunities for licensing intellectual property. - **Entertainment:** Popular fictional characters can benefit from collaborations with fashion brands, generating revenue and increasing brand awareness. ## Related on Trend Hunter - [Cross-Brand Fashion Collaborations](https://www.trendhunter.com/trends/anti-social-social-club-2.md) - [Cat-Inspired Luxury Accessories](https://www.trendhunter.com/trends/hello-kitty-and-kate-spade.md) - [Opulent Kitty-Themed Capsules](https://www.trendhunter.com/trends/hello-kitty-3.md) - [Collaborative Holiday Capsules](https://www.trendhunter.com/trends/social-club-x-cocacola.md) - [Kitty-Themed Textile-Focused Apparel](https://www.trendhunter.com/trends/pero.md) - [Lovable Cartoon Cat Apparel](https://www.trendhunter.com/trends/forever-21-and-sanrio.md) - [Character Sporty Collabs](https://www.trendhunter.com/trends/hello-kitty-x-rams.md) - [Character Graphic Collaborative Apparel](https://www.trendhunter.com/trends/hello-kitty-capsule-2.md) - [Collaborative Beauty Events](https://www.trendhunter.com/trends/stoney-clover-lane-x-hello-kitty.md)