# Sensually Smudged Lips Joshua Pestka's Hello Innocents Photo Shoot is Beautifully Close-Up By Meghan Young | Published 2011-01-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hello-innocents References: [lifelounge.au](http://www.lifelounge.com.au/photography/news/hello-innocents-by-joshua-pestka.aspx) & [joshuapestka](http://www.joshuapestka.com/) There is something not so innocent about the Hello Innocents photo shoot. There are innocent qualities about it, from the doe-eyed expressions to the simplistic set and lighting, yet there is also an edge to the series that adds intrigue and interest. Photographed by Connecticut-born Joshua Pestka, the Hello Innocents photo series was shot for Ben Trovato. I think the [edginess](https://www.trendhunter.com/trends/borntostandout-fall-2024) is largely due to the work of [makeup artist](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign) Hiro Yonemoto. What do you think? ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 78% | Activity: 82% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Close-up Photography:** Opportunity for innovative techniques and equipment to capture stunning close-up shots in various industries. - **Innocence with an Edge:** Disruptive innovation opportunities in fashion, beauty, and advertising industries to create intriguing and paradoxical visual concepts. - **Collaborative Makeup Artistry:** Potential for disruptive innovation through collaborative efforts between photographers and makeup artists, resulting in unique and captivating visual aesthetics. ### Where This Applies - **Photography:** Exploration of innovative techniques and equipment to capture visually stunning shots, particularly in close-up photography. - **Fashion:** Opportunity for disruptive innovation in fashion industry by combining innocence and edginess to create captivating visual concepts. - **Beauty:** Disruptive innovation opportunity in beauty industry by collaborating with photographers to create unique makeup aesthetics that challenge traditional notions. ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Coagulating Lip Oils](https://www.trendhunter.com/trends/kiss-of-death-lip-oils.md) - [French-Style Sheer Lipsticks](https://www.trendhunter.com/trends/bisou-jelly.md) - [Romantic Lipstick-Balms](https://www.trendhunter.com/trends/bisou-balm.md) - [Grungy Movie-Inspired Cosmetics](https://www.trendhunter.com/trends/half-magic-beauty.md) - [Dark-Romance-Inspired Makeup Capsules](https://www.trendhunter.com/trends/shadow-of-secrets-collection.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md) - [Skin-Blurring Powder Blushes](https://www.trendhunter.com/trends/soft-focus-blurring-blush.md)