# Self-Shredding Postcards The 'Hello from Banksy!' Postcard Hides a Message Under Destruction By Justin Lam | Published 2018-11-01 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/hello-from-banksy References: [fastcompany](https://www.fastcompany.com/90256516/shred-priceless-art-with-these-ingenious-banksy-postcards?partner=feedburner&utm_source=feedburner&utm_medium=feed&utm_campaign=feedburner+fastcompany&utm_content=feedburner) & [shuba.tictail](http://shuba.tictail.com/product/hello-from-banksy-mona-lisa-postcards) Inspired by the self-shredding piece of Banksy artwork, the 'Hello from Banksy!' postcard lets users shred artwork to read a message. Created for the Rijksmuseum in the Netherlands, the postcard looks like a miniature piece of framed art, but a pull tab at the bottom pulls the piece of art to shreds. This reveals a secret message and leaves the user with the shredded remains of a famous piece of art. The 'Hello from Banksy!' postcard was conceptualized by Belarusian graphic designer Lesha Limonov, and is available as six pieces of iconic artwork. Much like the original Banksy piece, titled 'Girl with Balloon,' this postcard references the concept of destroying a masterpiece to reveal a message, though in this case the message is a little more literal. Image Credit: Lesha Limonov ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 97% | Activity: 98% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Key Themes Behind This Trend - **Self-shredding Art:** Innovation opportunity for stationary companies to create interactive and personalized self-shredding art pieces. - **Interactive Souvenirs:** Opportunity for the tourism industry to offer interactive souvenirs like the ‘Hello from Banksy!’ postcard for travelers. - **Artistic Deconstruction:** Revolutionize the way we view traditional art with the concept of artistic deconstruction. ### Where This Applies - **Stationery:** Opportunity for stationary companies to create interactive and personalized self-shredding art pieces. - **Tourism:** Opportunity for the tourism industry to offer interactive souvenirs like the ‘Hello from Banksy!’ postcard for travelers. - **Art:** Revolutionize the way we view traditional art with the concept of artistic deconstruction. ## Related on Trend Hunter - [Museum-Owned NFT Collections](https://www.trendhunter.com/trends/digital-art-postcards.md) - [Hybrid Mail Services](https://www.trendhunter.com/trends/better-letter-card-co.md) - [Tree-Integrated Mysterious Art](https://www.trendhunter.com/trends/tree-mural.md) - [Pop Art Skateboard Capsules](https://www.trendhunter.com/trends/the-skateroom-1.md) - [Statement Street Art](https://www.trendhunter.com/trends/surreal-street-art-1.md) - [Interactive Prank Tools](https://www.trendhunter.com/trends/scratch-reveal.md) - [Immersive Greeting Card Pop-Ups](https://www.trendhunter.com/trends/anything-roots-post.md) - [City-Focused Postcard Sets](https://www.trendhunter.com/trends/postcard-series.md) - [Mysterious Painted Car-Door Auctions](https://www.trendhunter.com/trends/crazy-horse.md)