<!-- canonical: https://www.trendhunter.com/trends/hello-editorial -->
<!-- robots: noindex -->

# Alternative Street Youth Editorials
F****** Young! Online’s Hello Editorial Exclusive is Edgy

By Jana Pijak | Published 2014-06-08 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/hello-editorial
References: [fuckingyoung.es](http://fuckingyoung.es/hello/) & [fuckingyoung.es](http://fuckingyoung.es)

Paulo Schulzz stars in the “Hello” editorial exclusive for F****** Young! Online. The Joy Models face is captured by photographer Ronald Luv’s lens and styled by Rafael Chaouiche.

Paulo channels a rebellious youth who is unafraid to express himself through his unique wardrobe. The model pulls off cornrows, shoulder-length braids and eye-catching wardrobe staples that embody today’s [streetwear aesthetic](https://www.trendhunter.com/trends/october-collection).

Grooming for this photoshoot is courtesy of Teo Miranda who creates the model’s intricately braided hair-dos. F****** Young! Online’s “Hello” editorial series highlights a mix of [club kid staples](https://www.trendhunter.com/trends/wildest-ones-yet) and modern athleticwear looks that are the opposite of traditional.

The pieces range from layered denim jackets, baseball jerseys and hatted accessories that embody a [rebellious vibe](https://www.trendhunter.com/trends/khaotique-noir). The editorial’s young star looks alternative and is representative of this generation’s edgy aesthetic.

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 47% | Activity: 42% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Key Themes Behind This Trend

- **Rebellious Youth Fashion:** Opportunity for fashion brands to create edgy and unique wardrobe staples that embody today's streetwear aesthetic.
- **Alternative Grooming:** Grooming industry can explore intricate braided hair-dos as a trend for rebellious and unconventional styles.
- **Club Kid and Athleticwear Fusion:** Potential for fashion designers to create modern looks that blend elements of club kid staples and athleticwear, catering to the rebellious vibe of the youth.

### Where This Applies

- **Fashion:** Fashion industry can tap into the rebellious youth market by creating unique and edgy clothing and accessories.
- **Grooming:** Opportunity for grooming industry to offer services and products that cater to rebellious and alternative hairstyles.
- **Streetwear:** Streetwear brands can incorporate elements from club kid fashion and athleticwear to create fashion-forward looks for the rebellious youth.

## Related on Trend Hunter

- [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md)
- [Youth Streetwear Launches](https://www.trendhunter.com/trends/diary-1999.md)
- [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md)
- [Festive Lifestyle Streetwear Capsules](https://www.trendhunter.com/trends/autonomy-collection-3.md)
- [Active-Minded Refreshing Streetwear](https://www.trendhunter.com/trends/october-collection.md)
- [High School-Inspired Autumn Fashion](https://www.trendhunter.com/trends/erl-2.md)
- [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md)
- [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)
- [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md)