# Butler Brand Home Goods 'Hello Alfred' is Launching Its Own Collection of "Alfred Home Essentials" By Laura McQuarrie | Published 2018-04-06 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/hello-alfred References: [psfk](https://www.psfk.com/2018/04/hello-alfred-expanding-home-goods-line.html) & [essentials.helloalfred](https://essentials.helloalfred.com/essentials) [Hello Alfred](https://www.trendhunter.com/trends/hello-bello-and-beetlejuice) is a start-up that offers a personal butler subscription service so that chores like grocery shopping, laundry, cleaning the household and more can be handled on behalf of the consumer—ultimately leaving them with more time to pursue the activities they truly enjoy. Now, Hello Alfred is launching its own '[Alfred Home Essentials](https://www.trendhunter.com/trends/alfred-hospitality-ai) Collection,' which includes a selection of branded home goods that have been highly requested by customers. Some of the pieces in the collection have been created in collaboration with a local brand, such as the "Smells Like Home" Glass Candle made by the [Brooklyn Candle Studio](https://www.trendhunter.com/trends/shirley-chisholm-recreation-center). Other items like dish soap refills, shoe care kits and bedding may now be purchased from Hello Alfred's site. In the future, the start-up also plans to offer the home goods via other e-commerce retailers, such as Jet.com. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 29% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### What Makes This Trend Stand Out - **Personal Butler Subscription Services:** Opportunity for startups to launch similar services catering to busy urban consumers - **Collaborative Collections with Local Brands:** Opportunity for startups to collaborate with local brands to offer exclusive collections to their customers - **Expansion Into E-commerce:** Opportunity for startups to expand their distribution channels by offering their products on e-commerce platforms ### Sectors Adopting This - **Household Services:** Disruptive innovation opportunities in leisure services that cater to daily household needs - **Home Goods:** Opportunities for startups in the branded home goods industry that offer products to cater to busy urban consumers - **E-commerce:** Opportunities for startups in e-commerce platforms to collaborate with service providers for the distribution of their products. ## Related on Trend Hunter - [Ritual-Driven Home Collections](https://www.trendhunter.com/trends/gotham-goods.md) - [Premium Home Care Rebrands](https://www.trendhunter.com/trends/the-laundress-relaunch.md) - [Hotel-Inspired Home Fragrances](https://www.trendhunter.com/trends/the-hotel-collection.md) - [Chic Scented Cleaning Supplies](https://www.trendhunter.com/trends/la-droguerie.md) - [Chic Private Retailer Housewares](https://www.trendhunter.com/trends/arch-studio-home-collection.md) - [Hotel-Inspired Home Scenting Products](https://www.trendhunter.com/trends/hotel-collection.md) - [Celebrity-Backed Home Collections](https://www.trendhunter.com/trends/drew-barrymore.md) - [Minimalist-Friendly Bath Essentials](https://www.trendhunter.com/trends/the-home-edit.md) - [Luxurious Home Beauty Care](https://www.trendhunter.com/trends/homecourt-collection.md)