# Comedian-Starring Mayo Ads Hellmann's Mayonnaise Super Bowl Ad Will Star Comedian Amy Schumer By Ell Smith | Published 2021-01-26 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/hellmanns-mayonnaise-super-bowl References: [adweek](https://www.adweek.com/brand-marketing/hellmanns-takes-on-food-waste-first-ever-super-bowl-ad/) & [hellmanns](https://www.hellmanns.com/us/en/home.html) Hellmann's mayonnaise Super Bowl ad will star comedian Amy Schumer. Set to run during the second quarter of the big game, this exciting ad spot from the condiments brand is set to tackle the topic of food waste. Like most big brands, Hellman's launched a [teaser for the ad](https://www.trendhunter.com/trends/instacart-unveiled-a-teaser) to gain excitement prior to Game Day. The brief trailer features Shumer who looks at the camera prior to stepping into a walk-in fridge filled with jars of the mayonnaise. It's then reported the comedian will transform into a winged animal. According to Benjamin Crook, senior director of dressings and condiments for [Unilever](https://www.trendhunter.com/trends/tailgate-inspired-rv), North America. “This is a big moment for us, and what we want to do is highlight a big issue around food waste". Image Credit: Hellmann's ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 43% | Activity: 45% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What's Driving This Trend - **Comedian-starring Ads:** The use of comedians in brand advertising campaigns is becoming a popular trend to attract audiences and create brand affinity. - **Food Waste Awareness:** Raising awareness and finding innovative ways to tackle the topic of food waste is a growing trend among businesses and organizations. - **Teaser Campaigns:** Creating teaser campaigns before big events or product launches is a trend that brands are utilizing to build anticipation and generate excitement among audiences. ### Who This Affects Most - **Food and Beverage:** There is an opportunity for food and beverage companies to address the issue of food waste and create inventive solutions for better sustainability and efficiency. - **Marketing and Advertising:** The use of comedians and teaser campaigns in advertising presents an opportunity for marketers and advertisers to create engaging and memorable campaigns that resonate with audiences. - **Entertainment:** Comedians and other entertainers can leverage their talent and influence to raise awareness and support important causes, such as food waste reduction and sustainability efforts. ## Related on Trend Hunter - [Mayonnaise Pairing Ads](https://www.trendhunter.com/trends/hellmanns-big-game.md) - [Cheeky Celeb-Inspired Fictional Characters](https://www.trendhunter.com/trends/meal-diamond.md) - [Nostalgic Mayonnaise Advertisements](https://www.trendhunter.com/trends/meg-ryan-and-billy-crystal.md) - [Quirky Athlete-Centric Mayo Campaigns](https://www.trendhunter.com/trends/mayotivations-campaign.md) - [Humorous Condiment-Inspired Campaigns](https://www.trendhunter.com/trends/endcondimenthoarding.md) - [Tailgate-Inspired RVs](https://www.trendhunter.com/trends/tailgate-inspired-rv.md) - [Celebrity-Starring Super Bowl Ads](https://www.trendhunter.com/trends/doja-cat-2.md) - [Power-Packed Yogurt Ads](https://www.trendhunter.com/trends/surprising-strength.md) - [Flavor-Packed Gameday Activations](https://www.trendhunter.com/trends/hellmanns-field-goal-challenge.md)