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# Personalized Recipe Campaigns
Hellmann's Brasil Finds Recipes Based on What's in Your Fridge

By Laura McQuarrie | Published 2014-06-23 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/hellmanns-brasil
References: [adeevee](http://www.adeevee.com/2014/06/hellmanns-recitweet-recitweet-action-beats-all-records-on-hellmanns-brazil-twitter-page-pr-online/) & [hellmanns.br](http://www.hellmanns.com.br/)

Sometimes if you've only got a few ingredients in your fridge, the meal options seem pretty uninspiring, but as the ReciTweet campaign from [Hellmann's](https://www.trendhunter.com/trends/hellmanns-meal-reveal) Brasil proves, you have more options than you think. With just nine ingredients in your fridge, it's possible to make over 360,000 recipes. Using this idea as the basis for the campaign, Hellmann's encouraged [Twitter](https://www.trendhunter.com/trends/food-waste-campaigns) users to tweet the ingredients in their fridge with the tag #PreparaPraMim (#PrepareForMe.)

Automatically, the Hellmann's Twitter account would reply back with a recipe using the ingredients mentioned, sourcing from the [Recepedia.com](http://br.recepedia.com/) database. Searching for a recipe online is fairly easy as is, but the ReciTweet campaign makes finding the perfect recipe possible without having to do any kind of research, external app downloads or leave Twitter. Although users will actually have to prepare the personalized meals themselves, most of the prep work has already been taken care of.

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 71% | Activity: 97% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: South America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Personalized Recipe Campaigns:** Opportunity to create personalized recipe campaigns that utilize user-generated content to promote products and encourage engagement.
- **Social Media-based Recipe Discovery:** Social-media based campaigns that use AI and natural language processing to parse user-generated content for recipe recommendations.
- **Recipe Websites and Platforms:** Creation and promotion of recipe websites and platforms that offer personalized recipe recommendations based on user-input.

### Industries Being Reshaped

- **Food and Beverage Industry:** The food and beverage industry has an opportunity to leverage personalized recipe campaigns to engage consumers and promote their products.
- **Social Media Industry:** Social media companies can leverage their platforms to create AI-powered recipe discovery tools and campaigns.
- **Tech Industry:** The tech industry can create and promote platforms and tools that use AI and natural language processing to generate personalized recipe recommendations.

## Related on Trend Hunter

- [Ingredient-Based Recipe Finders](https://www.trendhunter.com/trends/frigo.md)
- [AI-Powered Recipe Tools](https://www.trendhunter.com/trends/hellmanns-meal-reveal.md)
- [Humorous Condiment-Inspired Campaigns](https://www.trendhunter.com/trends/endcondimenthoarding.md)
- [Unusual Food Waste Campaigns](https://www.trendhunter.com/trends/food-waste-campaigns.md)
- [Smart Recipe Assistants](https://www.trendhunter.com/trends/syrnyk.md)
- [Smart Recipe Generators](https://www.trendhunter.com/trends/easychef.md)
- [Ingredient-Based Recipe Tools](https://www.trendhunter.com/trends/recipe-roulette.md)
- [Leftover Sandwich Campaigns](https://www.trendhunter.com/trends/between-2-slices.md)
- [Food-Saving Recipe Generators](https://www.trendhunter.com/trends/recipe-generator.md)