# Ambiguously Textural Catalogs The Hellen Van Rees Autumn/Winter 2013 Collection is Avant-Garde By Jana Pijak | Published 2013-05-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hellen-van-rees References: [lanciatrendvisions](http://www.lanciatrendvisions.com/en/article/square3-angle-the-transformation-by-hellen-van-rees) & [hellenvanrees](http://www.hellenvanrees.com/index.html) 3D architectural software and traditional weaving techniques are mashed up to create the ambiguous and [avant-garde](https://www.trendhunter.com/trends/biomimicry-fashion) Hellen Van Rees Autumn/Winter 2013 collection. The stunning womenswear line was presented during London Fashion week and gained praise for its display of rich textures achieved with the combination of [intricately threaded fabrics](https://www.trendhunter.com/trends/folded-echoes). Entitled "Square3 Angle: The transformation", this stunning fashion exhibition explores 3D shapes and figures that are reminiscent of a 1920s silhouette that has been translated for a contemporary consumer. The designer experiments with colorful yarn constructions recovered and recycled from industrial uses. Holland-based designer Hellen Van Rees is a graduate of the Fashion Design at ArtEz Academy in Arnheim as well as [Central Saint Martins](https://www.trendhunter.com/trends/woojun-jang-fw26) in London and has been showcasing her distinct point of view since the launch of her personal label in 2012. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 30% | Activity: 39% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **3D Architectural Software:** Incorporating 3D architectural software into fashion design can lead to innovative and visually stunning collections. - **Traditional Weaving Techniques:** Combining traditional weaving techniques with modern fashion design can create unique and texturally rich garments. - **Recycled Yarn Constructions:** Exploring the use of recycled yarn constructions in fashion design can lead to sustainable and eco-friendly collections. ### Who This Affects Most - **Fashion Design:** Fashion designers can leverage 3D architectural software and traditional weaving techniques to create avant-garde and visually captivating collections. - **Textile Manufacturing:** Textile manufacturers can explore innovative techniques like recycled yarn constructions to produce sustainable and eco-friendly fabrics. - **Fashion Retail:** Fashion retailers can promote and market avant-garde collections that incorporate 3D architectural software and traditional weaving techniques to attract fashion-forward consumers. ## Related on Trend Hunter - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Reimagined Digital Fashion](https://www.trendhunter.com/trends/deep-23.md) - [Breathtaking Woven Installations](https://www.trendhunter.com/trends/woven-installation.md) - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md) - [Futuristic Statement Fashion](https://www.trendhunter.com/trends/the-future-is-not-set.md) - [Archaeology-Inspired Eco-Friendly Apparel](https://www.trendhunter.com/trends/aelis.md) - [Textile Fashion Exhibitions](https://www.trendhunter.com/trends/regeneration-fashion-from-the-ground-up.md) - [Intricate Bridal Designs](https://www.trendhunter.com/trends/heli-kalkstein.md)