# Non-Alcoholic Sparkling Apéritifs Bitters & Soda Appeals to the Sober-Curious Consumer By Laura McQuarrie | Published 2020-10-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hella-cocktail-co-bitters-soda References: [prnewswire](https://www.prnewswire.com/news-releases/hella-cocktail-co-expands-bitters--soda-line-with-three-unique-flavors-301143934.html) & [hellacocktail.co](https://hellacocktail.co/) The [Hella Cocktail Co.](https://www.trendhunter.com/trends/hella-margaritas) Bitters & Soda line has now been expanded to include three new flavors: Grapefruit, Lemon Lime and Ginger Turmeric. Appealing to sober-curious consumers, these [non-alcoholic sparkling apéritifs](https://www.trendhunter.com/trends/sparkling-botanical-aperitivo) share the refreshing flavor of a gentian tincture made in the South of France. These ready-to-drink flavors combine unique ingredients like bitter roots, bark, spices, fruit and botanicals, which are known for their ability to support and stimulate healthy digestive functions. While the Bitters & Soda Grapefruit and Bitters & Soda Lemon Lime varieties are enhanced with allspice and bitter root, the Bitters & Soda Ginger Turmeric flavor is balanced by orange peel. These all-natural flavors are zero-sugar, gluten-free and vegan, and they can be mixed with alcohol to create low-alcohol serves. Image Credit: Hella Cocktail Co. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 39% | Activity: 61% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Non-alcoholic Drinks:** Offering more variety and flavor in the non-alcoholic beverage space. - **Health and Wellness Beverages:** Catering to the growing demand for all-natural, gluten-free and vegan options. - **Low-alcohol Beverages:** Providing an alternative to high-alcohol drinks with the ability to mix with alcohol. ### Industries Being Reshaped - **Beverage Industry:** Opportunity for brands to expand their non-alcoholic portfolio and cater to the sober-curious consumer. - **Wellness Industry:** Offers a healthy alternative to traditional alcoholic drinks for health and wellness events. - **Hospitality Industry:** Providing a unique and interesting flavor profile to cocktail menus for non-alcoholic drinkers or those looking to reduce their alcohol intake. ## Related on Trend Hunter - [Spice-Infused Non-Alcoholic Sodas](https://www.trendhunter.com/trends/cardamom-bitters-soda.md) - [Bitter Non-Alcoholic Beverages](https://www.trendhunter.com/trends/betera.md) - [Sophisticated Botanical Sodas](https://www.trendhunter.com/trends/botanical-soda.md) - [Flavorful Zero-Alcohol Bitters](https://www.trendhunter.com/trends/zero-alcohol-bitters.md) - [Bitter Non-Alcoholic Aperitifs](https://www.trendhunter.com/trends/amaro.md) - [Alcohol-Free Lavender Bitters](https://www.trendhunter.com/trends/alcohol-free-cocktail-bitters.md) - [Zero-ABV Cocktail Bitters](https://www.trendhunter.com/trends/seasn.md) - [RTD Alcohol-Free Spritzes](https://www.trendhunter.com/trends/alcohol-free-spritzes.md) - [Premium Cocktail Bitters](https://www.trendhunter.com/trends/premium-cocktail-bitters.md)