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# Game-Based Job Interviews
'Hell of a Job' Campaign Uses Diablo III to Look for its Next Programmer

By Katherinev123 | Published 2012-07-06 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/hell-of-a-job-campaign
References: [springwise](http://www.springwise.com/marketing_advertising/in-israel-ad-agency-diablo-iii-game-find-programmer/) & [hellofajob.co.il](http://www.hellofajob.co.il/?lng=eng)

BBR Saatchi & Saatchi IL has devised a new approach to the recruitment process with its 'Hell of a Job' campaign. To find a new programmer, the Israel-based agency is using the [multiplayer game Diablo III](https://www.trendhunter.com/trends/diablo-x-berserk). Interested job applicants can log into the game to play with the company's CEO, Yossi Lubaton, for a chance to meet him for an interview.

At 8 p.m. (GMT+2 time) every Wednesday during the month of July, interested candidates can log on and play alongside Lubaton, thereby showcasing his or her [gaming talents](https://www.trendhunter.com/trends/devpilot) as well as answer questions as the game progresses. BBR Saatchi & Saatchi IL will choose certain candidates based on their game-play and how they handle the questions, and these lucky players will get a personal interview with Lubaton, in addition to a "Warmonger, the legendary sword, one million gold coins and maybe manager's insurance."

As far as [recruitment campaigns](https://www.trendhunter.com/trends/the-coolest-job-on-earth) go, the Hell of a Job campaign stands out as one of the most innovative. Watch the video and visit the Hell of a Job site for more information.

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 52% | Activity: 94% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games)

## Key Themes

### What's Driving This Trend

- **Game-based Job Interviews:** Game developers and tech employers can revolutionize the job recruitment process by incorporating game-based challenges that test candidates' expertise and skills.
- **Multiplayer Gaming as Assessment Tool:** Using multiplayer gaming as a tool for candidate assessment can uncover high-performing talent in the gaming, tech, and software industries.
- **Innovative Recruitment Campaigns:** Innovative recruitment campaigns like 'Hell of a Job' indicate the need for a more engaging approach to attracting top talent to businesses across industries.

### Who This Affects Most

- **Gaming:** Incorporate gaming challenges into the recruitment process to assess candidates' skills and find high-performing talent in the gaming industry.
- **Tech:** Integrate game-based challenges and multiplayer gaming into recruitment processes to identify high-performing candidates in the tech industry.
- **Hr/recruiting:** HR departments across industries can consider innovative recruitment strategies like 'Hell of a Job,' leveraging technology and gamification to attract and assess top talent.

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