# Motif-Emblazoned Lightweight Jackets STORY mfg. and Garbstore Unveil a Joint Helix Jacket By Amy Duong | Published 2020-09-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/helix-jacket References: [hypebeast](https://hypebeast.com/2020/9/story-mfg-helix-jacket-garbstore-sustainable-vegan) [STORY](https://www.trendhunter.com/trends/suicoke-and-story-mfg) mfg. works in [collaboration](https://www.trendhunter.com/trends/oamc-and-fragment) wit Garbstore on a Helix Jacket design detailed with embroidered accents for the season. The duo launch an exclusive design together on the [workwear silhouette](https://www.trendhunter.com/trends/nepenthes-capsule) with references to STORY mfg.'s vegan design language and dedication to sustainability. This is translated through some familiar emblems as it adorns a base foundation of 'Quantum Trip Blue.' This is a natural dye process that gives the outerwear its rich color on an organic cotton canvas. The colorful emblems that detail the entirety of the Helix jacket is bold and showcases motifs such as leaves and carrots. There is also the phrase that reads "Go Inwards" on the jacket to reinforce the overarching sustainable theme. The jacket is now available exclusively on Garbstore. Image Credit: Garbstore ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 1% | Activity: 1% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Embroidered Accents:** Disruptive innovation opportunity: Explore the use of embroidered accents in other apparel items to add unique and personalized touches. - **Vegan Design:** Disruptive innovation opportunity: Develop new materials and manufacturing processes to create sustainable and cruelty-free fashion products. - **Natural Dye Process:** Disruptive innovation opportunity: Investigate alternative dyeing techniques that are eco-friendly and provide vibrant colors for textile products. ### Sectors Adopting This - **Apparel:** Disruptive innovation opportunity: Integrate sustainable practices and materials into the apparel industry to meet the growing demand for eco-friendly fashion. - **Fashion Accessories:** Disruptive innovation opportunity: Experiment with embroidered accents on fashion accessories like bags and shoes to create visually striking and unique products. - **Textile Dyeing:** Disruptive innovation opportunity: Research and develop new natural dyeing methods that can be adopted by the textile industry to reduce environmental impact. ## Related on Trend Hunter - [Reinforced Japanese-Inspired Jackets](https://www.trendhunter.com/trends/vollebak-sashiko-chore-jacket.md) - [Boxy Botanical Outerwear](https://www.trendhunter.com/trends/garden-jacket.md) - [Statement Jacket Collections](https://www.trendhunter.com/trends/cult-gaia-x-raxxy.md) - [Knit Track Outerwear](https://www.trendhunter.com/trends/needles-x-beams.md) - [Fashion-Forward Insulated Jackets](https://www.trendhunter.com/trends/moncler-and-jw-anderson.md) - [Food App-Collab Rider Jackets](https://www.trendhunter.com/trends/fragment-1.md) - [Militant Springtime Jacket Designs](https://www.trendhunter.com/trends/relwen-sailcloth-tanker-jacket.md) - [Ethical Merino Wool Clothing](https://www.trendhunter.com/trends/knit-kite-jacket.md) - [Art-Infused Workwear](https://www.trendhunter.com/trends/nepenthes-capsule.md)