# Music-Inspired Skatewear Collections Helena Long Unveils a New Collection Alongside Vans By Amy Duong | Published 2023-04-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/helena-long References: [hypebeast](https://hypebeast.com/uk/2023/4/helena-long-vans-collection-release-info) & [vans](https://www.vans.co.uk/) Creative and skateboarder Helena Long works in collaboration with [Vans](https://www.trendhunter.com/trends/yusuke-hanai-2) on a new collection together. She was raised in South London and is known as one of the most prominent skaters in the country. Together, the duo celebrate the [Vans Skate Sport model](https://www.trendhunter.com/trends/skate-authentic-high) and detailed it with Upset Stomach's edgy design language. It starts off with a [black suede material](https://www.trendhunter.com/trends/zhang-quan-1) at the base of the upper. It is then detailed with white contrast stitching and leather details along the medial side of the shoe in the form of the Vans logo. More accents continue at the debossed heel tabs and the dramatic tongues over the forefoot. The group's cartoon emblem can also be seen painted on the outsoles by Laura Fitton. Image Credit: Vans, [hypebeast](https://hypebeast.com/uk/2023/4/helena-long-vans-collection-release-info), [vans](https://www.vans.co.uk/) ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 76% | Activity: 54% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Skatewear Fashion Crossovers:** Opportunity for fashion brands to collaborate with skateboarders and create edgy collections inspired by the skate culture. - **Music-inspired Streetwear Clothing:** Opportunity for streetwear brands to feature music-inspired designs in their collections, appealing to both music and fashion enthusiasts. - **Collaborations with Skater Influencers:** Opportunity for brands to collaborate with influential skateboarders to market and promote their products to a younger demographic. ### Industries Being Reshaped - **Fashion Industry:** Fashion industry professionals can collaborate with skateboarders and create edgy collections inspired by the skate culture. - **Music Industry:** Music industry professionals can partner with streetwear brands to feature music-inspired designs in their collections and cater to the fashion and music enthusiasts. - **Sports Industry:** Sports industry professionals can collaborate with skateboarders and feature their signature style in exclusive collections, tailored to a younger demographic. ## Related on Trend Hunter - [Surf-Inspired Skate Collections](https://www.trendhunter.com/trends/yusuke-hanai-2.md) - [Streetwear Skate Remixes](https://www.trendhunter.com/trends/new-future.md) - [Fashion-Inspired Skate Shoes](https://www.trendhunter.com/trends/old-skool-36-souvenir.md) - [Music-Oriented Skateboarding Footwear](https://www.trendhunter.com/trends/old-skool-music.md) - [Collab Fashion Trainers](https://www.trendhunter.com/trends/valentino-x-vans.md) - [Skateboarding Heritage Collection](https://www.trendhunter.com/trends/united-through-skateboarding.md) - [Textural Collaborative Bold Sneakers](https://www.trendhunter.com/trends/passport-1.md) - [Textural Update Skate Sneakers](https://www.trendhunter.com/trends/zhang-quan-1.md) - [Harajuku-Inspired Slip-Ons](https://www.trendhunter.com/trends/harajuku-punk.md)