# Racy Sneaker Campaigns The Helena Christensen Reebok Trainer Ad Gets Your Heart Racing By Joanne Lam | Published 2010-05-13 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/helena-christensen-reebok-trainer-ad References: [fitsugar](http://www.fitsugar.com/Helena-Christensen-Easy-Tone-Reebok-Ad-Diet-Exercise-8386190) & [reebok](http://www.reebok.com/) The Helena Christensen [Reebok](https://www.trendhunter.com/trends/slim-lowprofile-sneakers) Trainer ad is buzz-worthy to say the least. Posing nude, the model rocks Reebok’s trainers, showing off her bod and more so, trying to sell the shoes. Ladies in [skimpy clothes](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman) (or, well, wearing nothing at all) usually manages to sell a product pretty well. However, how many of you would really set your focus on those white kicks? ... or were they blue? Check out the racy Helena Christensen Reebok Trainer ad in the featured gallery. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 66% | Activity: 71% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Nude Model Advertising:** Disruptive innovation opportunity: Exploring unconventional and provocative methods of advertising to capture attention and generate buzz. - **Skimpy Clothing Marketing:** Disruptive innovation opportunity: Leveraging clothing choices that push boundaries to create a memorable and impactful marketing campaign. - **Color-focused Branding:** Disruptive innovation opportunity: Using color as a key element in branding to spark curiosity and engage consumers. ### Where This Applies - **Fashion Retail:** Disruptive innovation opportunity: Integrating bold and unconventional advertising techniques to stand out in an overcrowded fashion retail market. - **Athletic Footwear:** Disruptive innovation opportunity: Challenging traditional advertising norms in the athletic footwear industry by embracing unconventional marketing strategies. - **Creative Agencies:** Disruptive innovation opportunity: Offering innovative and boundary-pushing marketing services to brands looking to make a statement and generate buzz. ## Related on Trend Hunter - [90s-Inspired Retro Trainers](https://www.trendhunter.com/trends/lily-mcmenamy-1.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Slim Low-Profile Sneakers](https://www.trendhunter.com/trends/slim-lowprofile-sneakers.md) - [Nostalgic Timeless Sports Apparel](https://www.trendhunter.com/trends/reebok-x-anine-bing.md) - [Female Athlete-Fronted Luxury Campaigns](https://www.trendhunter.com/trends/coach-x-wnba-campaign.md) - [Designer-Backed Low-Cut Sneakers](https://www.trendhunter.com/trends/court-boost.md) - [Stylish Footwear Campaigns](https://www.trendhunter.com/trends/flex-as-you-go.md) - [Celebrity-Endorsed Sneaker Campaigns](https://www.trendhunter.com/trends/start-with-sneakers.md) - [Empowering Woman-Inspired Campaigns](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman.md)