# Biodegradable Couture Helen Storey's Dissolving Wardrobe By Going Like Sixty | Published 2008-02-19 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/helen-storeys-dissolving-wardrobe References: [nature](http://www.nature.com/nature/journal/v451/n7179/full/451631b.html) Hopefully you are recycling your clothes by giving them to a younger sibling, goodwill or the like. But imagine a world where your clothes had an expiration date and started dissolving. What a great way to punk that co-worker you hate. Loan her your expired dress. Helen Storey wants couture to be biodegradable so she has created a collection that is dissolving in a busy London shopping area: Oxford Street. **Implications** - With many consumers looking to reduce their carbon footprint, businesses must consider more eco-friendly options when designing products. Incorporating green elements such as biodegradable material or recyclable elements are great ways for companies to contribute to the health of the planet while making a profit. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 57% | Activity: 68% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Biodegradable Fashion:** Designing clothes with an expiration date and biodegradable materials presents opportunities for sustainable fashion companies. - **Dissolving Clothing:** Creating dissolving clothing opens up new possibilities for temporary or disposable fashion, as well as unconventional prank ideas. - **Eco-friendly Design:** Incorporating green elements such as biodegradable materials or recyclable elements into design can benefit the planet and company profits alike. ### Sectors Adopting This - **Fashion:** The fashion industry can innovate through incorporating sustainable materials for clothing and accessories, creating a market for eco-friendly fashion products. - **Waste Management:** The dissolving clothing trend presents opportunities for the waste management industry to develop new methods and technologies for disposal and recycling. - **Manufacturing:** Manufacturing industries can embrace eco-friendly design to minimize waste and carbon footprint, leveraging similar materials and techniques as the biodegradable fashion industry. ## Related on Trend Hunter - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md) - [Recycling-Focused Store Concepts](https://www.trendhunter.com/trends/cos-2.md) - [Biodegradable Undergarments](https://www.trendhunter.com/trends/sparepair-underwear.md) - [Biobased Clothing Collections](https://www.trendhunter.com/trends/c-collection.md) - [Avant-Garde Biomimicry Fashion Designs](https://www.trendhunter.com/trends/biomimicry-fashion.md) - [Circular Non-Shrink Apparel](https://www.trendhunter.com/trends/john-lewis-3.md) - [Eco-Friendly Indian Fashion](https://www.trendhunter.com/trends/latin-quarters.md) - [Creative Laundry Solutions](https://www.trendhunter.com/trends/rewear-chair.md) - [Plastic-Free Compostable Sportswear](https://www.trendhunter.com/trends/organic-athletic.md)