# Luxurious Camp Cuisine The Temporary Hel Yes! Restaurant Boasts an Outdoor Theme By Armida Ascano | Published 2010-09-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hel-yes References: [dezeen](http://www.dezeen.com/2010/09/15/hel-yes-temporary-restaurant/) & [helyes.fi](http://www.helyes.fi/) Hel Yes! is a [temporary restaurant](https://www.trendhunter.com/trends/historic-hotel-dangleterre) opening for the London Design Festival from the 16th of September to beginning of October. Not only is Hel Yes! a short-term attraction (the restaurant space is minimal and thus, removable), it has an inventive concept to boot! The restaurant follows a camp theme, with camp beds, fabric canopies and forest-like decor strewn throughout the temporary site. Meals will be candle-lit, which will simulate a camp fire. As a collaborative effort from a team of various [culinary, design and interior experts](https://www.trendhunter.com/trends/conceptual-fine-dining), Hel Yes! is definitely a restaurant to check out. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 56% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Temporary Restaurants:** The rise of temporary restaurants allows for creative and unique dining experiences, leveraging the appeal of limited-time exclusivity. - **Immersive Dining Experiences:** Restaurants that create immersive environments or themes offer a disruptive innovation opportunity to enhance the dining experience and attract customers. - **Collaborative Culinary Projects:** Collaborative efforts between culinary, design, and interior experts showcase the potential for cross-industry innovation in the restaurant space. ### Who This Affects Most - **Hospitality:** Temporary restaurants and immersive dining experiences present opportunities for innovation and differentiation within the hospitality industry. - **Event Planning:** The emergence of temporary restaurants creates new opportunities for event planners to create unique and memorable dining experiences. - **Food and Beverage:** Collaborative culinary projects introduce innovative menu concepts and dining experiences that can disrupt the traditional food and beverage industry. ## Related on Trend Hunter - [Multicultural Pop-Up Restaurants](https://www.trendhunter.com/trends/opentables-dine-london.md) - [Lightweight Outdoor Furniture Stores](https://www.trendhunter.com/trends/outdoor-furniture-store.md) - [Riviera-Inspired Dining Experiences](https://www.trendhunter.com/trends/hot-air-balloon-dining.md) - [Pop-Up Dining Experiences](https://www.trendhunter.com/trends/niseko-confidential.md) - [Ranch-Inspired Pop-Up Restaurants](https://www.trendhunter.com/trends/hidden-valley-ranch-tiny-restaurant.md) - [Scandinavian-Inspired Yurt Pop-Ups](https://www.trendhunter.com/trends/nordic-by-barchef.md) - [Culture-Fusion Restaurant Designs](https://www.trendhunter.com/trends/henri-restaurant.md) - [Collapsible Campsite Dining Sets](https://www.trendhunter.com/trends/helinox-caf-chair-and-caf-table.md) - [Culinary Tradition Food Campaigns](https://www.trendhunter.com/trends/merchant-gourmet-yes-chef-campaign.md)