# Drug Dealer-Inspired Air Fresheners The Heisenberg Air Freshener Smells Like Strawberry, Not Meth By Akihiko Tse | Published 2013-10-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/heisenberg-air-freshener References: [fancy](http://fancy.com/things/458402364580168381/Heisenberg-Air-Freshener) & [hottopic](http://www.hottopic.com/hottopic/Breaking) The Heisenberg air freshener adds a touch of notoriety to your ride. The air freshener, which is priced at $9, features a monochromatic illustration of Walter White -- better known as school-chemistry-teacher-turned-drug-dealer Heisenberg -- complete with hat, sunglasses and a furrow brow -- as a menacing air freshener to hang from your front side mirror. While the Breaking Bad series has concluded, the Heisenberg air freshener, which comes with a [strawberry scent](https://www.trendhunter.com/trends/strawberry-shortcake-scentsory-putty), is available to revere every time you step into the car. By living the double life, Heisenberg is able to use his seemingly innocuous and unassuming character to build a [drug-trafficking business](https://www.trendhunter.com/trends/bubbles-blueberry) in New Mexico, Albuquerque. The Heisenberg air freshener adds a touch of badassery to your car and keeps the TV favorite held long in our memory. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 21% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Why This Trend Is Growing - **Novelty Car Accessories:** Entrepreneurs can tap into consumers' desire for novelty and fandom-related merchandise by creating unique car accessories like the Heisenberg air freshener. - **Pop Culture-inspired Merchandise:** Businesses can capitalize on consumers' love for TV and film by creating merchandise inspired by iconic characters like Heisenberg from Breaking Bad. - **Branded Fragrances:** Companies can partner with popular shows or characters to create unique branded fragrances like the strawberry scent of the Heisenberg air freshener. ### Industries Being Reshaped - **Automotive Accessories:** Entrepreneurs can target the automotive accessories industry by creating unique and unconventional products like the Heisenberg air freshener. - **Entertainment Merchandise:** Companies can tap into the entertainment merchandise industry by creating products inspired by popular TV shows and films like the Heisenberg air freshener. - **Fragrance Industry:** Companies can explore partnerships with TV shows or characters to create unique and branded fragrances like the strawberry scent of the Heisenberg air freshener. ## Related on Trend Hunter - [Wintery Automotive Car Perfumes](https://www.trendhunter.com/trends/winter-angel-car-air-freshener.md) - [Nostalgic Summer Air Fresheners](https://www.trendhunter.com/trends/air-fresheners.md) - [Travel-Inspired Air Fresheners](https://www.trendhunter.com/trends/air-freshener-range.md) - [Wholesome Kingpin Ads](https://www.trendhunter.com/trends/popcorners-super-bowl.md) - [Mood-Altering Automotive Fragrances](https://www.trendhunter.com/trends/bmw-fragrances.md) - [Cannabis Odor Neutralizers](https://www.trendhunter.com/trends/cannabis-neutralizer.md) - [Hangable Fragrance Tags](https://www.trendhunter.com/trends/fragrance-tags.md) - [Astrological Auto Air Fresheners](https://www.trendhunter.com/trends/febreze-carstrology.md) - [CBD-Infused Room Fresheners](https://www.trendhunter.com/trends/cbd-live-natural-room-freshener.md)