# Famous Character Action Figures The Heisenberg Action Figure Lets You Play as Walter White By Paul Maccarone | Published 2013-09-04 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/heisenberg-action-figure References: [fancy](http://fancy.com/things/245796819/Heisenberg-Action-Figure-by-Mezco-Toyz) & [mezcotoyz](http://www.mezcotoyz.com/) The 'Heisenberg' action figure from 'Mezco Toyz' lets you play as the iconic science teacher turned kingpin, 'Walter White.' The badass character is from the award-winning television series Breaking Bad and comes equipped with a gun and his iconic sunglasses and hat. The toy is an accurate depiction of the infamous alter ego 'Heisenberg' that 'Walter White' uses when running around as a kingpin. The dangerous drug dealer is an iconic character that numerous fans around the world adore. The 'Heisenberg' action figure stands 6 inches tall so it can easily be used as a toy or as a powerful decoration for your friends to see. 'Mezco Toyz' has done a wonderful job bringing the character to life. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 49% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### What's Driving This Trend - **TV Character Action Figures:** Creating action figures of popular television characters, like Heisenberg from Breaking Bad, can appeal to fans and collectors alike. - **Iconic Character Merchandising:** Turning iconic characters, like Heisenberg, into merchandise can tap into the strong emotional connections people have with these characters. - **Accurate Depictions of TV Characters:** Designing action figures that accurately depict characters from TV shows, like Heisenberg, can satisfy fans' desires for authentic representations of their favorite characters. ### Who This Affects Most - **Entertainment Merchandise:** Companies that specialize in creating merchandise for television shows, like Mezco Toyz, can capitalize on the popularity of iconic characters to create profitable product lines. - **Collectibles:** Retailers that sell collectible items, like action figures, can attract fans and collectors looking to purchase items that hold sentimental value or rarity. - **Licensed Products:** Other industries, such as video games or clothing, can expand their product lines by licensing popular TV characters, like Heisenberg, for use in their own products. ## Related on Trend Hunter - [Selfie-Based Action Figures](https://www.trendhunter.com/trends/formlabs.md) - [Pixelated Action Figures](https://www.trendhunter.com/trends/minecraft-legends-portal.md) - [Hero-Inspired Toy Figures](https://www.trendhunter.com/trends/jada-toys.md) - [Villainous Action Figures](https://www.trendhunter.com/trends/green-goblin.md) - [Custom Face Action Figures](https://www.trendhunter.com/trends/tron-identity-program.md) - [Selfie-Centric Action Figures](https://www.trendhunter.com/trends/selfie-series.md) - [Cartoon Superhero Figurines](https://www.trendhunter.com/trends/crimson-hawk-ranger.md) - [Plastic Sci-Fi Figurines](https://www.trendhunter.com/trends/artfx-boba-fett.md) - [Hyperrealistic Musician Figurines](https://www.trendhunter.com/trends/blitzway-kurt-cobain-figurine.md)