# Luxury Eco-Friendly Bedding Flax Sleep Debuted New Heirloom Quilts in Spring Colorways By Grace Mahas | Published 2020-03-17 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/heirloom-quilt References: [flaxsleep](https://flaxsleep.com/) & [flaxsleep](https://flaxsleep.com/) [Flax Sleep](https://www.trendhunter.com/trends/luxury-popup) is a women-owned Canadian brand that is dedicated to providing luxury, [eco-friendly bedding](https://www.trendhunter.com/trends/coyuchi-1) that supports a quality night of sleep. In anticipation of spring, the brand launched the Heirloom Quilt in three elevated colorways: Coral, Marigold and Midnight as well as the Flax Set in both Fog and Mist. Both beddings are 100 percent stonewashed linen, a material that uses up to 20 times less water and energy compared to cotton while offering up to 3 times its rival's strength. Moreover, in honor of Earth Day on April 22nd, the sustainable brand will be donating $10 from the purchase of each Flax Set to purchase carbon offsets through [Planet Air](https://www.trendhunter.com/trends/charcoal-toothpaste1) for a healthier planet. Image Credit: Flax Sleep ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 63% | Activity: 60% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Bedding:** Opportunity for disruptive innovation in creating eco-friendly bedding materials that use less water and energy. - **Heirloom Quilts:** Potential for disruptive innovation in designing and producing heirloom quilts that offer both luxury and sustainability. - **Carbon Offset Donations:** Opportunity for disruptive innovation in encouraging more brands to donate proceeds to carbon offset programs for a healthier planet. ### Where This Applies - **Bedding:** Potential for the bedding industry to innovate and adopt sustainable materials to meet the growing demand for eco-friendly products. - **Home Decor:** Opportunity for the home decor industry to create more sustainable and eco-friendly products, such as heirloom quilts, to cater to environmentally conscious consumers. - **Sustainable Fashion:** Potential for the sustainable fashion industry to expand into the bedding market by offering eco-friendly and luxury bedding options. ## Related on Trend Hunter - [Luxurious Linen Bed Bundles](https://www.trendhunter.com/trends/linen-bed-bundle.md) - [Bamboo Linen Bedsets](https://www.trendhunter.com/trends/bamboo-linen-box-quilt.md) - [Chic Linen Quilt Designs](https://www.trendhunter.com/trends/linen-quilt-design.md) - [Luxurious Hotel Bed Linens](https://www.trendhunter.com/trends/fenwick.md) - [Ethical Premium Bedding](https://www.trendhunter.com/trends/linen-reform.md) - [Sustainable Hemp Bedding](https://www.trendhunter.com/trends/casa-parini.md) - [Climate-Friendly Premium Bedding](https://www.trendhunter.com/trends/sustainable-luxury-bedding.md) - [Multifaceted Luxury Linens](https://www.trendhunter.com/trends/pom-pom-at-home.md) - [Soothing Sleep-Promoting Accessories](https://www.trendhunter.com/trends/baloo-living.md)