# Direct-to-Consumer Meat Delivery Partnerships Cooks Venture & FreshDirect Offer Heirloom Chicken By Kalin Ned | Published 2019-12-10 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/heirloom-chicken References: [washingtonpost](https://www.washingtonpost.com/business/2019/04/24/co-founder-blue-apron-has-his-next-big-idea-it-involves-heirloom-chicken/) & [cooksventure](https://cooksventure.com/collections/all) Cooks Venture — the new company of [Blue Apron](https://www.trendhunter.com/trends/blue-apron-prepared-ready-meals) co-founder Matthew Wadiak, enters a partnership with online grocery delivery service [FreshDirect](https://www.trendhunter.com/trends/jane-foodie-and-freshdirect). Through this, consumers who use FreshDirect have the option to opt-in for Cooks Venture's "pasture-raised, slow-growth, heirloom chickens." The venture builds on the appeal of all-natural, ethically produced meat deliveries that are convenient and high quality. According to Wadiak, "consumers will bypass brick-and-mortar grocery stores to buy their chicken online from name-brand producers if they believe it’s more wholesome and sustainable." Cooks Venture's heirloom chickens are deemed to be "potentially revolutionary" as the business is raising [Naked Neck Free Rangers](https://www.trendhunter.com/trends/popcornopolis1) that have unrestricted access to the outdoors and will survive off a diet that includes toasted soy, hemp, and whole legumes. These heirloom chickens are bred for slower growth, ensuring a more proportional and healthy flock. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 39% | Activity: 74% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Key Themes Behind This Trend - **Direct-to-consumer Meat Delivery:** Opportunity for businesses to offer convenient and high-quality meat deliveries directly to consumers. - **Ethically Produced Meat:** Potential for disruptive innovation in the industry by appealing to consumers who prioritize ethical and sustainable meat production. - **Brick-and-mortar Grocery Store Bypass:** Opportunity for online retailers to capture market share by offering name-brand, wholesome, and sustainable meat options that consumers can purchase directly online. ### Where This Applies - **Online Grocery Delivery:** Partnerships between online grocery delivery services and meat producers can create new opportunities for growth and market expansion. - **Meat Production:** Innovations in slow-growth, ethically produced meat can disrupt the traditional meat production industry by appealing to conscious consumers. - **E-commerce:** Opportunity for e-commerce platforms to capitalize on the demand for convenient and sustainably sourced meat by partnering with name-brand producers and delivering directly to consumers. ## Related on Trend Hunter - [Doorstep Meat Delivery Services](https://www.trendhunter.com/trends/good-chop.md) - [Cage-Free Chicken Products](https://www.trendhunter.com/trends/the-chookery.md) - [From-Scratch Soup Deliveries](https://www.trendhunter.com/trends/jane-foodie-and-freshdirect.md) - [Eco-Friendly Chicken Products](https://www.trendhunter.com/trends/carbon-reduced-chicken.md) - [Pre-Seasoned Chicken Products](https://www.trendhunter.com/trends/farmer-focus.md) - [Affordable Eggs Partnerships](https://www.trendhunter.com/trends/affordable-eggs.md) - [Whole Cut Alt Meats](https://www.trendhunter.com/trends/meati-launched.md) - [Cultivated Chicken Meals](https://www.trendhunter.com/trends/cultivated-chicken.md) - [Pasture-Raised Chicken Products](https://www.trendhunter.com/trends/all-natural-pasture-raised-heirloom-chicken-breasts.md)