# Film-Inspired Condiment Ads GUT New York Forms the Heinz Smiles Campaign to Celebrate Joker 2 By Amy Duong | Published 2024-10-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/heinz-smiles References: [linkedin](https://www.linkedin.com/feed/update/urn:li:activity:7247982247675326464/)  GUT New York has created a new campaign dubbed [Heinz Smiles](https://www.trendhunter.com/trends/battle-for-heinz) to celebrate the recent launch of the Joker 2 film in cinemas. The condiment is seen smeared on the face like the iconic clown's lipstick. It is all a part of the larger It Has to Be Heinz campaign at a global scale. The initiative enjoys the signature [tomato ketchup](https://www.trendhunter.com/trends/breakfast-ketchup) with the line that reads "It Ha-Ha-Has to Be Heinz." The team at GUT shares, "Like many of our favorite anti-heroes, Heinz Ketchup fans are unapologetic about getting a little messy. We decided to embrace the irrational and all-consuming love for Heinz that’s so enthralling it’s written all over your face… in ketchup. When the taste is THAT good… It Ha Ha Has to be Heinz.” Image Credit: Heinz ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 94% | Activity: 84% | Freshness: 29% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Why This Trend Is Growing - **Film-inspired Advertising:** Brands are leveraging popular film releases to create themed advertisements that capture audiences' attention by associating their products with beloved characters. - **Nostalgic Marketing Campaigns:** Nostalgic elements from iconic movies are being repurposed in modern advertising to evoke emotional connections and memorable consumer experiences. - **Cross-industry Collaborations:** Collaborations between the film industry and consumer goods companies are creating unique promotional opportunities that blend entertainment and everyday products. ### Industries Being Reshaped - **Entertainment:** The entertainment industry can benefit from brand partnerships that extend their cultural impact and create new revenue streams through strategic collaborations. - **Consumer Goods:** Consumer goods companies are finding innovative ways to inject pop culture into their branding, creating engaging content that resonates with a broader audience. - **Advertising:** The advertising industry is evolving with more creative campaigns that integrate storytelling and product placement in a way that captivates consumers. ## Related on Trend Hunter - [Fan-Inspired Mini-Films](https://www.trendhunter.com/trends/battle-for-heinz.md) - [Ketchup Obsession Campaigns](https://www.trendhunter.com/trends/it-has-to-be-heinz.md) - [Fake Ketchup Campaigns](https://www.trendhunter.com/trends/heinz-campaign.md) - [Condiment-Celebrating Hot Dog Ads](https://www.trendhunter.com/trends/hot-dogs-are-not-a-contest.md) - [Collectible Cosplay Condiments](https://www.trendhunter.com/trends/heinz-ketchup-and-mustard.md) - [Condiment Spill Insurance Campaigns](https://www.trendhunter.com/trends/ketchup-insurance.md) - [Ketchup Dispenser Billboards](https://www.trendhunter.com/trends/smack-for-heinz.md) - [Black Garlic Mayonnaise](https://www.trendhunter.com/trends/halloween-mayo.md) - [Imaginative Condiment Campaigns](https://www.trendhunter.com/trends/you-can-already-taste-it.md)