# Ingredient-Shaped Foods The Heinz Seriously Good Pasta Sauce Ads Look Simply Delicious By Meghan Young | Published 2011-08-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/heinz-seriously-good-pasta-sauce References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/08/heinz-seriously-good-pasta-sauce-seriously-cheesy-seriously-juicy-seriously-fungi-seriously-creamy/) & [ddb.co.nz](http://www.ddb.co.nz) The Heinz Seriously Good Pasta Sauce ad campaign is taking some inspiration from the graphic design and still life photography world right now. As though inspired by the IKEA ‘[Homemade is Best](http://www.trendhunter.com/trends/carl-klein-ikea)’ cookbook, which was photographed by Carl Klein and later turned into a [commercial](http://www.trendhunter.com/trends/ikea-make-sushi), it features the ingredients of this tasty pasta sauce as it forms into a shape that represents the general flavor of each jar. Conceived by New Zealand-based ad agency [DDB](https://www.trendhunter.com/trends/cheeky-maccas), the Heinz Seriously Good Pasta Sauce ad campaign was photographed by Meek, retouched by Cameron Jones with typography by Casey King. Each ad embodies the four flavors (Alfredo, Creamy Mushroom, Tomato and Sweet Basil, and Parmigiano) in a minimalist, creative and delicious way. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 71% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Graphic Design-inspired Ads:** Opportunity to incorporate graphic design elements into advertising campaigns for food products. - **Still Life Photography Trend:** Opportunity to showcase food products through visually appealing still life photography. - **Minimalist Food Advertising:** Opportunity to create minimalist ad designs that highlight the essence of food products. ### Where This Applies - **Food Advertising:** Opportunity for food brands to use creative and visually appealing ads to promote their products. - **Graphic Design:** Opportunity for graphic designers to explore incorporating food elements into their design work. - **Photography:** Opportunity for photographers to experiment with still life photography and food as subjects. ## Related on Trend Hunter - [Iconic Pasta Sauce Expansions](https://www.trendhunter.com/trends/heinz.md) - [Social Media-Inspired Pasta Sauces](https://www.trendhunter.com/trends/heinz-pasta-sauces.md) - [Ketchup-Based Pasta Sauces](https://www.trendhunter.com/trends/ketchup-on-pasta.md) - [Cartoon-Themed Pasta Sauces](https://www.trendhunter.com/trends/heinz-and-mr-men.md) - [AI-Generated Ketchup Ads](https://www.trendhunter.com/trends/It-has-to-be-Heinz-1.md) - [Fake Ketchup Campaigns](https://www.trendhunter.com/trends/heinz-campaign.md) - [AI-Ketchup Drawing Ads](https://www.trendhunter.com/trends/heinz-ai-ketchup.md) - [Film-Inspired Condiment Ads](https://www.trendhunter.com/trends/heinz-smiles.md) - [Food Pairing Campaigns](https://www.trendhunter.com/trends/trigger-the-taste.md)