# Interactive Traveling Marketing Initiatives Heinz Pllayfully Spotlights the Heinz Ketchup Zero By Kalin Ned | Published 2025-11-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/heinz-ketchup-zero References: [prnewswire](https://www.prnewswire.com/news-releases/heinz-ignites-a-citywide-takeover-to-celebrate-the-launch-of-heinz-zero-302615522.html)  Heinz has introduced a new product — the [Heinz Ketchup](https://www.trendhunter.com/trends/heinz-ketchup-poutine) Zero — which is formulated to contain neither sugar nor salt while purporting to retain the brand's characteristic flavor profile. The product launch was supported by a multifaceted promotional campaign in Dubai, which was designed to generate public engagement through a blend of physical and digital activities. A central component of the Heinz Ketchup Zero marketing campaign was an interactive, talking refrigerator that traveled to various locations. The appliance presented members of the public with challenges they had to complete before a midnight deadline to receive complimentary bottles and vouchers. This [experiential marketing](https://www.trendhunter.com/trends/Experiential-grocery-campaigns) was supplemented by a narrowly timed e-commerce initiative on the [Carrefour](https://www.trendhunter.com/trends/special-edition-cherry-tomato) Now platform, which offered financial incentives to customers who purchased the product within a specific one-minute window after midnight. Image Credit: Heinz ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 55% | Activity: 68% | Freshness: 56% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Related on Trend Hunter - [Food Pairing Campaigns](https://www.trendhunter.com/trends/trigger-the-taste.md) - [Scary Ketchup Expiry Campaigns](https://www.trendhunter.com/trends/expired-sauce-hunt.md) - [Iconic Soda Challenge Kits](https://www.trendhunter.com/trends/pepsi-challenge-kit.md) - [Squeezable Globally Inspired Condiments](https://www.trendhunter.com/trends/heinz-flavor-tour.md) - [Verified Condiment Delivery Campaigns](https://www.trendhunter.com/trends/kraft-heinz-and-uber-eats.md) - [Alcohol-Free Beverage Campaigns](https://www.trendhunter.com/trends/00-reasons-needed.md) - [Unused Condiment Exchanges](https://www.trendhunter.com/trends/heinz-tradeup.md) - [Free-From Ketchup Condiments](https://www.trendhunter.com/trends/heinz-tomato-ketchup-zero.md) - [Breakfast Condiment Campaigns](https://www.trendhunter.com/trends/breakfast-ketchup.md)