# Eco-Promoting Condiments (UPDATE) Heinz Ketchup 'Join the Growing Movement' Encourages Eco Living By Katherinev123 | Published 2012-07-18 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/heinz-ketchup-join-the-growing-movement References: [popsop](http://popsop.com/57033) & [news.heinz](http://news.heinz.com/press-release/general/heinz-ketchup-inspires-more-environmentally-responsible-living-summer-plantbot) Heinz's bottles now feature PlantBottle technology and are 100 percent recyclable, thanks to its partnership with [Coca-Cola](https://www.trendhunter.com/trends/plantbased-bottle) in 2011, and now the [Heinz Ketchup](https://www.trendhunter.com/trends/heinz-ketchup-zero) 'Join the Growing Movement' campaign has been launched to encourage more people to live greener lifestyles. While Coca-Cola introduced PlantBottles back in 2011, it was only recently that Heinz, Ford, Nike and Proctor & Gamble formed a union with Coke, called the [Plant PET Technology Collaborative](https://www.trendhunter.com/trends/hydroponic-farm) (PTC), to commit to using its revolutionary plant-based plastic technology. In addition to the PlantBottle, the Heinz Ketchup 'Join the Growing Movement' campaign includes a QR code on the back of each bottle that, when scanned, serves as a pledge toward environmentally responsible living. Every time someone pledges, Heinz Ketchup will plant a tree, up 57,000 trees, says Popsop. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 20% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Plantbottle Technology:** The use of plant-based plastic technology in bottles presents disruptive innovation opportunities for sustainable packaging. - **QR Code Engagement:** Implementing QR codes on product packaging to encourage environmentally responsible living can lead to disruptive innovation in consumer engagement. - **Partnerships for Sustainability:** Collaborations between multiple companies in different industries to adopt sustainable practices and technologies offer disruptive innovation opportunities for eco-friendly initiatives. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can explore the use of plant-based plastic technology and QR codes to promote sustainable products and engage environmentally conscious consumers. - **Packaging:** In the packaging industry, the adoption of plant-based plastic technology can revolutionize sustainability efforts and attract eco-conscious customers. - **Consumer Goods:** In the consumer goods sector, collaborative partnerships between companies can drive disruptive innovation in sustainable practices and create eco-friendly product offerings. ## Related on Trend Hunter - [Paper Ketchup Bottles](https://www.trendhunter.com/trends/heinz-paper-bottle-packaging.md) - [Sustainable Ketchup Packaging](https://www.trendhunter.com/trends/pet-ketchup-bottle.md) - [Recycled Plastic Condiment Packaging](https://www.trendhunter.com/trends/plastipak-and-kraft-heinz.md) - [Unused Condiment Exchanges](https://www.trendhunter.com/trends/heinz-tradeup.md) - [Plant-Based Soda Bottles](https://www.trendhunter.com/trends/plantbased-bottle.md) - [Fake Ketchup Campaigns](https://www.trendhunter.com/trends/heinz-campaign.md) - [Recycled Plastic Bottle Campaigns](https://www.trendhunter.com/trends/toss-in-take-out.md) - [Scary Ketchup Expiry Campaigns](https://www.trendhunter.com/trends/expired-sauce-hunt.md) - [Runner-Targeted Ketchup Campaigns](https://www.trendhunter.com/trends/run-on-heinz.md)