# Collectible Cosplay Condiments Heinz Styled Ketchup and Mustard to Look Like Deadpool & Wolverine By Laura McQuarrie | Published 2024-07-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/heinz-ketchup-and-mustard References: [businesswire](https://www.businesswire.com/news/home/20240715238382/en) & [HEINZ](http://www.HEINZ.com)  [Marvel Studios’](https://www.trendhunter.com/trends/digiorno-and-marvel-studios) Deadpool & Wolverine is set to arrive in theaters soon and in anticipation of the summer movie release, Heinz noticed a striking similarity between the titular characters and ketchup and mustard. For the first time ever, Heinz is releasing limited-edition collectibles that let fans accessorize their condiment bottles to look like Deadpool and Wolverine. "After seeing the conversation on social media highlighting the similarities between our two iconic duos–Deadpool & Wolverine and [Heinz Ketchup & Mustard](https://www.trendhunter.com/trends/heinz-kirby-ketchup)–we knew we had to team up with the film,” said Lizzy Goodman, Brand Communications Manager for HEINZ U.S. at The [Kraft Heinz Company](https://www.trendhunter.com/trends/cold-ketchup), “Once we made that connection–we couldn’t unsee it–as these similarities go beyond color. One’s sweet, one’s zesty. Everybody has a favorite, but really, they’re better together." The collectibles include both characters' signature masks and suits, plus Deadpool’s katanas and Wolverine’s iconic claws. ## Trend Insights (Trend Hunter) - Score: 7.3/10 - Popularity: 97% | Activity: 97% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Collectible-themed Food Packaging:** Branded condiments styled after popular movie characters create a new avenue for collectible-themed food packaging. - **Movie-consumer Brand Collaborations:** Collaborations between consumer brands and movie franchises leverage fandom to create unique and limited-edition products. - **Crossover Merchandise:** Items that merge popular culture icons with everyday products open up innovative marketing strategies focused on crossover merchandise. ### Industries Being Reshaped - **Food and Beverage:** Limited-edition condiment packaging that features popular characters can boost consumer engagement within the food and beverage industry. - **Entertainment:** Partnerships between movie studios and consumer brands expand potential revenue streams and marketing opportunities. - **Merchandising:** Creating collectible versions of everyday items taps into the merchandising industry's capacity for novelty and exclusivity. ## Related on Trend Hunter - [Superhero-Inspired Popcorn Buckets](https://www.trendhunter.com/trends/deadpool-wolverine1.md) - [Comic Franchise-Inspired Gin Bottles](https://www.trendhunter.com/trends/deadpool-wolverine.md) - [Cinematic Superhero Frozen Pizzas](https://www.trendhunter.com/trends/digiorno-and-marvel-studios.md) - [Anithero Collectible Boxes](https://www.trendhunter.com/trends/cnc-and-heineken-collectibles.md) - [Mutant Superhero Gin Bottles](https://www.trendhunter.com/trends/wolverine-gin-bottle.md) - [Film-Inspired Condiment Ads](https://www.trendhunter.com/trends/heinz-smiles.md) - [Comic-Inspired Soda Cans](https://www.trendhunter.com/trends/the-heroes.md) - [Cinematic QSR Burger Menus](https://www.trendhunter.com/trends/burger-king-best-bubs-burgers.md) - [Antihero-Inspired Gin Bottles](https://www.trendhunter.com/trends/aviation-american-gin.md)