# Plastic-Free Multipack Packaging The Heinz Eco-Friendly Sleeve Packaging Replaces Shrink Wrap By Michael Hemsworth | Published 2021-01-24 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/heinz-ecofriendly-sleeve References: [packagingeurope](https://packagingeurope.com/heinz-replaces-shrink-wrap-on-multipack-cans/) & [heinz](https://www.heinz.co.uk/) Shrink wrap is commonly used to keep product multipacks together, but the Heinz Eco-Friendly Sleeve packaging has been unveiled as an alternative that is completely free from plastic. The sleeve packaging is [recyclable](https://www.trendhunter.com/trends/phenix-label) and made with PEFC-certified paperboard in order to make it a more sustainable alternative to conventional plastic options. The sleeve wrap also uses 50% less material compared to a completely enclosed box and has 10% less paperboard than existing wraparound box styles on the market. [Kraft Heinz's](https://www.trendhunter.com/trends/heinz-baby-food-pouch) Northern Europe President Jojo de Noronha spoke on the Heinz Eco-Friendly Sleeve packaging further saying, "Our packaging innovation team continues to work hard to develop further sustainable solutions across our business as we make a £25 million investment over three years to implement the infrastructure needed to ensure this roll-out is a success, which will be a win for the environment as well as shoppers across the UK.” ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 47% | Activity: 48% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Plastic-free Packaging:** The development and implementation of eco-friendly packaging solutions frees businesses from traditional plastic packaging, providing an opportunity for disruptive innovation around sustainable packaging design and materials. - **Recyclable Packaging:** More and more companies are using recyclable materials for their packaging, providing an opportunity for disruptive innovation around the creation and implementation of efficient and cost-effective eco-friendly packaging solutions. - **Minimalist Packaging:** Businesses are moving away from the use of traditional bulky packaging, providing an opportunity for disruptive innovation around minimalist design and the use of biodegradable materials. ### Where This Applies - **Food and Beverage:** Food and beverage companies can create environmentally-friendly and innovative packaging solutions that align with the sustainable values of their target consumer group. - **Consumer Goods:** Consumer goods companies can implement eco-friendly packaging solutions, providing an opportunity for disruptive innovation around packaging design and materials that meet the needs and values of sustainably-minded consumers. - **Retail:** Retail companies can provide sustainable packaging solutions to their suppliers and customers, providing an opportunity for disruptive innovation around packaging design and materials that meet the needs and values of sustainably-minded consumers. ## Related on Trend Hunter - [Plastic-Free Beer Packaging](https://www.trendhunter.com/trends/heineken-green-grip.md) - [Paper-Made Shrink Wrap Packaging](https://www.trendhunter.com/trends/traywrap.md) - [Fully-Recyclable Sleeve Packaging](https://www.trendhunter.com/trends/shrink-sleeve-solution.md) - [Fully Recyclable Condiment Packaging](https://www.trendhunter.com/trends/heinz-tomato-ketchup.md) - [Paper Ketchup Bottles](https://www.trendhunter.com/trends/heinz-paper-bottle-packaging.md) - [Efficiency-Optimized Snack Packaging](https://www.trendhunter.com/trends/kellanova-snack-packaging.md) - [Recyclable Butter Wrapper Packaging](https://www.trendhunter.com/trends/recyclable-paper-butter-wrap.md) - [Recyclable Shredded Cheese Packaging](https://www.trendhunter.com/trends/grated-cheese-packs.md) - [Connecting Tuna Can Packaging](https://www.trendhunter.com/trends/john-west-ecotwist.md)