# Drawing Ketchup Ad Spots The Heinz Drawing Ad Solidifies the Strong Brand Image By Ell Smith | Published 2021-02-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/heinz-drawing-ad References: [adsoftheworld](https://www.adsoftheworld.com/media/integrated/heinz_draw_ketchup) & [heinz](https://www.heinz.com/) The Heinz Drawing ad cleverly highlights the strong brand image of the iconic red ketchup bottle. In the ad, a variety of participants are asked to preform the simple task of drawing ketchup. A montage of different people completing the task plays through, highlighting a diversity in age and global location. As the ad progresses, the consumers begin to show what they drew, revealing a red Heinz ketchup bottle nearly 100% of the time. The interesting ad used real consumers as an example for the power behind the image of Heinz, with one consumer even stating "it's the only ketchup I know". Heinz emphasizes that each consumer did this without prompt, highlighting both loyalty and recognition. Image Credit: Heinz ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 15% | Activity: 54% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **User-generated Ads:** Brands should consider leveraging user-generated content in advertising for its authenticity and ability to showcase brand loyalty. - **Global Marketing:** Global marketing strategies should reflect the diverse perspectives and cultures of the target audience to successfully establish a brand as a recognizable global entity. - **Brand Recognition:** Establishing brand recognition through iconic branding is a valuable way to gain customer loyalty and distinguish a brand in a crowded market. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry should leverage user-generated content in advertising to establish brand recognition and loyalty. - **Marketing and Advertising:** The marketing and advertising industry should consider global perspectives and cultural diversity when creating advertising campaigns to ensure successful brand recognition. - **Consumer Goods:** The consumer goods industry can establish brand recognition and differentiation through iconic branding and authenticity in advertising campaigns. ## Related on Trend Hunter - [AI-Ketchup Drawing Ads](https://www.trendhunter.com/trends/heinz-ai-ketchup.md) - [Ketchup Obsession Campaigns](https://www.trendhunter.com/trends/it-has-to-be-heinz.md) - [Condiment Tattoo Bottles](https://www.trendhunter.com/trends/heinz-tattoo-bottle.md) - [Fake Ketchup Campaigns](https://www.trendhunter.com/trends/heinz-campaign.md) - [Imaginative Condiment Campaigns](https://www.trendhunter.com/trends/you-can-already-taste-it.md) - [Film-Inspired Condiment Ads](https://www.trendhunter.com/trends/heinz-smiles.md) - [Condiment-Celebrating Hot Dog Ads](https://www.trendhunter.com/trends/hot-dogs-are-not-a-contest.md) - [Fan-Inspired Mini-Films](https://www.trendhunter.com/trends/battle-for-heinz.md) - [Color-Matching Ketchup Labels](https://www.trendhunter.com/trends/color-of-heinz.md)