# Baked Bean Pizzas Heinz is Reviving Its Heinz Beanz Pizzas for a Limited Time with Deliveroo By Laura McQuarrie | Published 2019-03-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/heinz-beanz-pizza References: [inews](https://inews.co.uk/inews-lifestyle/food-and-drink/heinz-beanz-pizzas-comeback-deliveroo/) & [heinz](https://www.heinz.co.uk/) Many people enjoyed eating [Heinz Beanz](https://www.trendhunter.com/trends/heinz-beanz-houmouz) pizzas up until they were discontinued in 2003 and for the 150th birthday of Heinz, the company is bringing back its iconic pizzas for a limited time through [Deliveroo](https://www.trendhunter.com/trends/pizza-for-christmas). The pizzas, a combination of tomato sauce, cheese and beans, offers a nostalgic way for Heinz lovers to revisit a product from the past. In partnership with various restaurants across the UK, Deliveroo is making the bean-based pizzas available in limited quantities—just 150 pizzas will be up for grabs per restaurant. Fortunately for consumers who follow a plant-based diet, [vegan-friendly versions](https://www.trendhunter.com/trends/toppers-pizza-vegan-pizzas) of the original margherita and sausage Heinz Beanz pizzas will be available. To pay tribute to the 75p price of Heinz Beanz tins, the pizzas will be sold starting at £7.50. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 50% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Nostalgia Food:** Reviving iconic food products from the past for a limited time to cater to nostalgic consumers. - **Plant-based Options:** Offering vegan-friendly versions of popular food items to cater to the growing plant-based diet trend. - **Limited Edition Collaborations:** Partnering with restaurants and delivery services to create limited quantity, exclusive food offerings for a unique and sought-after dining experience. ### Sectors Adopting This - **Food & Beverage:** The food industry can explore opportunities in bringing back discontinued products and creating limited edition collaborations to appeal to nostalgic and adventurous consumers. - **Delivery Services:** Delivery companies can collaborate with food brands to offer exclusive, limited quantity food items to cater to niche market segments and attract more customers. - **Plant-based Food:** The plant-based food industry has the opportunity to expand its offerings by creating vegan-friendly versions of popular food items, increasing its market reach and catering to a growing consumer demand. ## Related on Trend Hunter - [Branded Bean-Infused Puff Pastries](https://www.trendhunter.com/trends/ginsters-beanz-cheese-slice.md) - [Bean-Based Nuggets](https://www.trendhunter.com/trends/meatless-nugget.md) - [Creamy Plant-Powered Soups](https://www.trendhunter.com/trends/cream-of-tomato-soup.md) - [Spicy Meat-Free Pizza Toppings](https://www.trendhunter.com/trends/spicy-pepperoni-style-slices.md) - [Bean-Based Meal Pouches](https://www.trendhunter.com/trends/meal-pouches.md) - [Bean Brand Hummus Snacks](https://www.trendhunter.com/trends/heinz-beanz-houmouz.md) - [Bean-Based Alt Meats](https://www.trendhunter.com/trends/alt-meat.md) - [Miniature Plant-Based Pizzas](https://www.trendhunter.com/trends/one-planet-pizza-pizzettas.md) - [Limited-Edition Vegan BBQ Pizzas](https://www.trendhunter.com/trends/vegan-bbq-chicken-pizza.md)