# Bluetooth Beer Boxes The Heineken x Lowdi x Ed Banger Speaker System Provides Music and Libations By Michael Hemsworth | Published 2013-05-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/heineken-x-lowdi-x-ed-banger References: [whitezine](http://www.whitezine.com/en/trends/heineken-x-lowdi-x-ed-banger.html) & [colette.fr](http://www.colette.fr) Collaborations can create some seriously sweet stuff and the Heineken x Lowdi x Ed Banger speaker box is just such an innovation. The clever beer box houses a bottle of Heineken that has been expertly designed by the team over at Ed Banger, which was released a few weeks back in celebration of the company's [140th anniversary](http://www.trendhunter.com/trends/heineken-140th-anniversay). The Heineken x Lowdi x Ed Banger box features a [built-in speaker system](https://www.trendhunter.com/trends/eko-system) designed by Lowdi that's able to pump out serious sound in a small case. The entire Heineken x Lowdi x Ed Banger box is available for purchase at Colette in Paris and is a truly crowning acheievement in collaboration history. Heineken has helped to connect the two French based companies to create an interesting way to [sell not simply beer](https://www.trendhunter.com/trends/heineken-house), but an entire entertainment system. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 89% | Activity: 89% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Collaborative Design:** Collaborations between global brands, design firms, and emerging technology companies hold potential for innovative products. - **Smart Packaging:** Packaging integrated with advanced technology has creative potential for multiple industries. - **Multifunctional Products:** Innovative concepts that merge various products into one have the potential to disrupt industries. ### Industries Being Reshaped - **Alcoholic Beverages:** Smart packaging and unique design collaborations offer opportunities for the alcoholic beverage industry to create exclusive and multifunctional products. - **Consumer Audio:** The integration of advanced technology into product design allows for innovation in consumer audio, reinventing the way consumers experience music and sound. - **Retail:** Retail sectors can adopt innovative technology and design collaborations to create unique in-store experiences for consumers. ## Related on Trend Hunter - [Wine Bottle-Resembling Speakers](https://www.trendhunter.com/trends/dream-echo.md) - [Bear-Themed Audio Devices](https://www.trendhunter.com/trends/rinaro.md) - [Future-Proof Luxurious Portable Speakers](https://www.trendhunter.com/trends/beosound-a5-portable-speaker.md) - [Collaborative Industrial Speaker Models](https://www.trendhunter.com/trends/bang-olufsen-x-vollebak-beosound-2.md) - [Immersive Bluetooth Speakers](https://www.trendhunter.com/trends/soundboks.md) - [Blue Collaborative Portable Speakers](https://www.trendhunter.com/trends/beosound-a1-1.md) - [Designer-Backed Marseille-Inspired Beers](https://www.trendhunter.com/trends/heineken-studio-and-axel-chay.md) - [Speaker-Equipped Retro Coolers](https://www.trendhunter.com/trends/kooltunes.md) - [Bluetooth Karaoke Setups](https://www.trendhunter.com/trends/inbase.md)