# Men Acting Like Girls for Beer Heineken Walk-In Fridge Incites Girlie Giddiness By Ayman | Published 2009-01-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/heineken-walk-in-fridge-funny-commercial-ad References: [arabaquarius.blogspot](http://arabaquarius.blogspot.com/2009/01/heineken-walk-in-fridge-commercial.html) & [youtube](http://www.youtube.com/watch?v=S1ZZreXEqSY) This hilarious new commercial for Heineken beer shows that it’s not so difficult to get men acting as giddy as little teenage girls. Simply get them a [Heineken Walk](https://www.trendhunter.com/trends/heineken-friend)-In Fridge. The Dutch commercial shows how the men outdo the women in a housewarming party. While the girls were excited to see the walk-in closet, the guys gave them their money’s worth when they were shown the Heineken Walk in Fridge. It’s been a while since we had fun Heineken commercials. Welcome back! Make sure to check out their previous ads below. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 65% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Gender Role Play:** Disruptive innovation opportunity: Develop marketing campaigns that challenge traditional gender roles to appeal to a wider audience. - **Experiential Advertising:** Disruptive innovation opportunity: Create interactive and immersive brand experiences that generate excitement and viral online sharing. - **Humor in Advertising:** Disruptive innovation opportunity: Incorporate humor into advertisements to make them memorable and shareable, increasing brand awareness and customer engagement. ### Who This Affects Most - **Alcoholic Beverages:** Disruptive innovation opportunity: Introduce innovative packaging or serving concepts that create a unique and entertaining experience for consumers. - **Advertising and Marketing:** Disruptive innovation opportunity: Leverage unconventional strategies and creative concepts in advertising campaigns to capture consumer attention in a saturated market. - **Entertainment and Media:** Disruptive innovation opportunity: Explore partnerships between brands and entertainment platforms to create engaging content that resonates with target audiences. ## Related on Trend Hunter - [House Party-Themed Campaigns](https://www.trendhunter.com/trends/hiders-keepers.md) - [Anti-AI Beer Billboards](https://www.trendhunter.com/trends/heineken-friend.md) - [Beer Anti-Fakeness Ads](https://www.trendhunter.com/trends/antifakeness-ad.md) - [Energy-Saving Beer Campaigns](https://www.trendhunter.com/trends/ad-that-saves-energy.md) - [Romantic Beer Campaigns](https://www.trendhunter.com/trends/lockdown-love-story.md) - [Back-Row Beer Campaigns](https://www.trendhunter.com/trends/back-rack-hack.md) - [Spooky Seasonal Libation Campaigns](https://www.trendhunter.com/trends/heineken-meet-the-chillers.md) - [Superstitious Fan-Inspired Campaigns](https://www.trendhunter.com/trends/the-twelve-pins.md) - [Sporty Laundromat Takeovers](https://www.trendhunter.com/trends/laundromatch.md)