# Bar-Transforming Brews Heineken 'The Switch' Ad Shows How Its Beer Can Change Everything By Katherinev123 | Published 2012-07-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/heineken-the-switch References: [popsop](http://popsop.com/56759/) & [heineken](http://www.heineken.com/my/AgeGateway.aspx) As part of the beer brand's larger 'Open Your World' campaign, the [Heineken](https://www.trendhunter.com/trends/ad-that-saves-energy) 'The Switch' ad demonstrates just how drinking a [great beer](https://www.trendhunter.com/trends/desperados-beer) can transform everything around you. In the spot, which was developed by Wieden + Kennedy, three guys in formal wear arrive at a dingy, dark and empty bar. When the bartender pours them a glass of Heineken, their surroundings start to change, turning into a classy and stylish environment complete with an aquarium in the walls. The bartender is suddenly dressed in a tuxedo and the piano player is flipped underground to reveal a stage with a troupe of singing ladies. The [YouTube](https://www.trendhunter.com/trends/feel-the-alps) description for this ad -- "the perfect beer calls for the perfect bar" -- is right on the money. Watch the video to see the incredible transformation and to hear the awesome, foot-tapping number performed by Clairy Browne & The Bangin’ Rackettes. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 41% | Activity: 87% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Personalized Drinking Experiences:** Disruptive innovation opportunity: Creating immersive and transformative environments to enhance the consumer experience of drinking. - **Brand Storytelling Through Transformation:** Disruptive innovation opportunity: Using transformation as a storytelling tool to capture consumer attention and create an emotional connection with the brand. - **Multisensory Marketing:** Disruptive innovation opportunity: Incorporating elements of sight, sound, and touch to create a memorable and engaging drinking experience. ### Where This Applies - **Hospitality:** Disruptive innovation opportunity: Redefining the bar experience by offering personalized, transformative, and multisensory environments. - **Marketing and Advertising:** Disruptive innovation opportunity: Leveraging transformation as a creative strategy to convey a brand's message and generate consumer interest. - **Food and Beverage:** Disruptive innovation opportunity: Exploring new ways to enhance the consumer drinking experience through immersive and tailored environments. ## Related on Trend Hunter - [Energy-Saving Beer Campaigns](https://www.trendhunter.com/trends/ad-that-saves-energy.md) - [Romantic Beer Campaigns](https://www.trendhunter.com/trends/lockdown-love-story.md) - [Sensorial Beer Campaigns](https://www.trendhunter.com/trends/feel-the-alps.md) - [Beer Anti-Fakeness Ads](https://www.trendhunter.com/trends/antifakeness-ad.md) - [Anti-AI Beer Billboards](https://www.trendhunter.com/trends/heineken-friend.md) - [Sporty Laundromat Takeovers](https://www.trendhunter.com/trends/laundromatch.md) - [Automated Beer Stations](https://www.trendhunter.com/trends/trust-bars.md) - [Beer-Pouring Party Billboards](https://www.trendhunter.com/trends/jubel-billboard.md) - [Cheerful Beer Store Campaigns](https://www.trendhunter.com/trends/whatever-the-case-may-be.md)