# City-Searching Beer Ads Heineken: The City Sets One Man on a Wild Goose Chase By Jamie Danielle Munro | Published 2014-05-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/heineken-the-city References: [creativecriminals](http://creativecriminals.com/heineken/the-city) & [youtube](https://www.youtube.com/watch?v=OUlCqKghdic) [Heineken](https://www.trendhunter.com/trends/lockdown-love-story): The City is a commercial for the popular beer brand Heineken, and was made by [Wieden + Kennedy Amsterdam](https://www.trendhunter.com/trends/hot-dogs-are-not-a-contest). The ad sees one man go around his hometown in search of a woman he mysteriously set eyes on while [hopping in a cab](https://www.trendhunter.com/trends/taxi-driver). She left leaving a clutch behind filled with various business cars, so the man thought he'd visit these spots to see if he could find the girl. What ensues is a hilarious adventure where the man finds himself in the most unlikely situations, from winning a horse race to having a quick shave while drinking a Heineken (of course). This is a clever marketing campaign that excites the adventurous and curious traits in most people watching, which is exactly the goal. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 18% | Activity: 61% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **City-centric Advertising:** The use of hyper-localized marketing campaigns that cater to specific cities and their demographics to increase brand recognition and sales. - **Adventure-themed Marketing:** Integrating unique and captivating elements like adventure and mystery to advertising campaigns to increase brand engagement and loyalty. - **Experiential Marketing:** Creating immersive and interactive brand experiences that allow customers to engage with and connect to the brand in a meaningful way. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can benefit from city-centric advertising to reach their target demographic in specific regions. - **Travel and Tourism:** The travel industry can utilize adventure-themed and experiential marketing to showcase their unique experiences and offerings. - **Entertainment:** The entertainment industry can take advantage of these trends to create buzz and interest for their upcoming releases or events. ## Related on Trend Hunter - [Romantic Beer Campaigns](https://www.trendhunter.com/trends/lockdown-love-story.md) - [House Party-Themed Campaigns](https://www.trendhunter.com/trends/hiders-keepers.md) - [Sensorial Beer Campaigns](https://www.trendhunter.com/trends/feel-the-alps.md) - [Anti-AI Beer Billboards](https://www.trendhunter.com/trends/heineken-friend.md) - [Superstitious Fan-Inspired Campaigns](https://www.trendhunter.com/trends/the-twelve-pins.md) - [Beer Anti-Fakeness Ads](https://www.trendhunter.com/trends/antifakeness-ad.md) - [Rural Irish Pub Campaigns](https://www.trendhunter.com/trends/mcloughlins-bar.md) - [Authentic Connection Campaigns](https://www.trendhunter.com/trends/hijack-socialization.md) - [Country-Conjoining Beer Can Designs](https://www.trendhunter.com/trends/one-shared-star.md)