# Minimalist Beer Bottles The Heineken Icone Pure Packaging Keeps it Simple with White By Vittoria Natarelli | Published 2010-08-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/heineken-icone-pure-packaging References: [lovelypackage](http://lovelypackage.com/heineken-icone-pure/) The [Heineken](https://www.trendhunter.com/trends/one-shared-star) Icone Pure packaging designed by French designer [ORA](https://www.trendhunter.com/trends/ora-mushiyum)-ÏTO keeps it simple, covering the bottle with a white veneer. The bottle is white with a minimal green dotted pattern, and features the iconic green logo of Heineken on the front and back. The bottle is 100% sustainable, hence the "Pure" in the title. The Heineken Icone Pure packaging is successful in branding the bottle as "pure" and "green" while still maintaining the aesthetic of the Heineken brand. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 62% | Activity: 89% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Minimalist Packaging:** Opportunity to create minimalist packaging designs that convey a sense of simplicity and sustainability. - **Sustainable Packaging:** Opportunity to develop packaging solutions that are 100% sustainable and eco-friendly. - **Branding Through Simplicity:** Opportunity to use minimalist design to effectively communicate brand values and identity. ### Who This Affects Most - **Beverage Packaging:** Opportunity for beverage companies to explore minimalist and sustainable packaging designs. - **Sustainable Products:** Opportunity for companies in various industries to focus on developing and promoting sustainable and eco-friendly products. - **Brand Identity:** Opportunity for marketers and brand strategists to leverage simplicity and minimalist design as a means of enhancing brand identity. ## Related on Trend Hunter - [Minimalist Supply Packaging](https://www.trendhunter.com/trends/optimal-home.md) - [Country-Conjoining Beer Can Designs](https://www.trendhunter.com/trends/one-shared-star.md) - [Redesigned Bold Beer Brands](https://www.trendhunter.com/trends/peroni-smith-lumen.md) - [Label-Less Wine Bottles](https://www.trendhunter.com/trends/crate-by-fourth-wave-wines.md) - [Urban Bottle Sustainable Initiatives](https://www.trendhunter.com/trends/fields-green-with-grass-not-glass.md) - [Streamlined Packaging Updates](https://www.trendhunter.com/trends/blanco-1.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Accessible Cooler Packaging](https://www.trendhunter.com/trends/vodka-soda-sunset.md) - [Reduced Glass Wine Packaging](https://www.trendhunter.com/trends/isla-negra-wine-bottle-packaging.md)