# Heineken High Tops The Gourmet and Heineken Quattro C is Pilsner Posh By Brian G Randles | Published 2010-10-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/heineken-high-tops References: [highsnobiety](http://www.highsnobiety.com/news/2010/10/20/gourmet-x-heineken-quattro-c/) & [gourmetinyourface](http://gourmetinyourface.com/) The super sneaker stylists at Gourmet have teamed up with [Heineken](https://www.trendhunter.com/trends/heineken-studio-and-axel-chay) to create the cheers-worthy Quattro C high top sneaker. If the Heineken High Tops are just a small taste of what happens when Italian and Dutch companies join forces, then I say let's start eating spaghetti out of wooden shoes and see how far we can ride this train. The design of the shoe is a result of inspirational research. The [Heineken high tops](https://www.trendhunter.com/trends/heineken-silvers) have a [brushed cotton canvas](https://www.trendhunter.com/trends/chuck-taylor-2) which tell "the story of the wheat and organic materials used to make the beer." Sounds tasty. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 51% | Activity: 45% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Custom Collaborations:** The partnership between Gourmet and Heineken showcases the trend of custom collaborations, where brands join forces to create unique products. - **Storytelling Design:** The Heineken high tops incorporate storytelling design, using the brushed cotton canvas to visually represent the materials used in making the beer. - **Luxe Sneaker Culture:** The Quattro C high top sneaker represents the growing trend of luxury sneakers, as seen in the collaboration between Gourmet and Heineken. ### Industries Being Reshaped - **Fashion:** The fashion industry can explore disruptive innovation opportunities by partnering with beverage brands to create unique products that blend fashion and consumer interests, like the Heineken high tops. - **Beverage:** The beverage industry can capitalize on disruptive innovation by collaborating with fashion brands to create limited-edition products that promote their brand story, as demonstrated by the Gourmet and Heineken partnership. - **Footwear:** The footwear industry can tap into disruptive innovation by embracing storytelling design elements, similar to the Heineken high tops, to create sneakers that connect with consumers on a deeper level. ## Related on Trend Hunter - [Designer-Backed Marseille-Inspired Beers](https://www.trendhunter.com/trends/heineken-studio-and-axel-chay.md) - [Soccer-Inspired Sneaker Styles](https://www.trendhunter.com/trends/p448-monza-sneakers.md) - [Beer-Branded Work Boots](https://www.trendhunter.com/trends/pabst-blue-ribbon-and-timberland-pro.md) - [Coffee-Like Tonal Joint Footwear](https://www.trendhunter.com/trends/asics-and-doublet.md) - [NBA Championship Beer Collabs](https://www.trendhunter.com/trends/nba-championship-bottles.md) - [Vibrant Soda-Inspired Footwear](https://www.trendhunter.com/trends/cocacola-collection.md) - [Cow Print High-Top Shoes](https://www.trendhunter.com/trends/rasant-mid.md) - [Dynamic Thigh-High Tech Sneakers](https://www.trendhunter.com/trends/voo-store-1.md) - [Luxury Retro-Style Sneakers](https://www.trendhunter.com/trends/sons-rogue-baseline-hi-top-tan.md)