# Plastic-Free Beer Packaging The Heineken Green Grip is Made with 100% Recyclable Cardboard By Michael Hemsworth | Published 2022-10-06 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/heineken-green-grip References: [conveniencestore](https://www.conveniencestore.co.uk/products/heineken-uk-rolls-out-updated-version-of-green-grip-sustainable-packaging/672119.article) & [heineken](https://www.heineken.co.uk)  The Heineken Green Grip is the latest version of the brand's sustainable packaging solution that offers a plastic-free profile for consumers to appreciate. The packaging is crafted with 100% recyclable cardboard and is designed for use on multipacks of cans to eliminate conventional plastic rings. The double-layered cardboard packaging is being rolled out now in the UK across a number of brands including Heineken itself along with Strongbow, Birra Moretti and [John](https://www.trendhunter.com/trends/john-west-ecotwist) Smith's through the rest of 2022. The packaging update comes as part of the Brew a Better World sustainability strategy. Head of Sustainability at [Heineken UK](https://www.trendhunter.com/trends/fields-green-with-grass-not-glass) Chelsey Wroe commented on the new Heineken Green Grip saying, "We’re excited to introduce this new version of the Green Grip which meets our shoppers’ needs for robust and sustainable, packaging.” ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 87% | Activity: 98% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Plastic-free Beer Packaging:** The trend towards sustainable and plastic-free packaging solutions for beer. - **Recyclable Cardboard Packaging:** The trend towards using double-layered, recyclable cardboard as a replacement for plastic rings in multipacks of cans. - **Sustainable Packaging Solutions:** The trend towards businesses developing sustainable packaging solutions to meet the demands of environmentally conscious consumers. ### Where This Applies - **Beverage Industry:** There is an opportunity for the beverage industry to revolutionize their packaging by creating sustainable, cardboard-based solutions like the Heineken Green Grip. - **Packaging Industry:** There is an opportunity for the packaging industry to innovate and create new sustainable solutions that promote recyclability and reduce waste. - **Retail Industry:** There is an opportunity for the retail industry to respond to consumer demand for sustainable and eco-friendly packaging by supporting the adoption of cardboard-based solutions and promoting eco-friendly practices. ## Related on Trend Hunter - [Plastic-Replacing Packaging Sleeves](https://www.trendhunter.com/trends/mondi-hughold-paper-packaging-solution.md) - [Bio-Based Beer Bottles](https://www.trendhunter.com/trends/carlsberg-fibre-bottle.md) - [Compostable Single-Use Beer Cups](https://www.trendhunter.com/trends/beer-biocup.md) - [Reduced Material Gin Packaging](https://www.trendhunter.com/trends/beefeater-24.md) - [Recyclable Paper-Made Coffee Packaging](https://www.trendhunter.com/trends/recyclable-coffee-packaging.md) - [Ergonomic Eco-Friendly Drink Packaging](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge.md) - [Urban Bottle Sustainable Initiatives](https://www.trendhunter.com/trends/fields-green-with-grass-not-glass.md) - [Resealable Recyclable RTD Packaging](https://www.trendhunter.com/trends/reef-rtd.md) - [Sustainable Carton-Style Packaging](https://www.trendhunter.com/trends/elopak-paperboard.md)