# Brewski Baubles The Heineken Good Wood Jewelry Makes Getting a Frosty One Glamorous By Robyn Currie | Published 2010-05-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/heineken-good-wood-jewelry References: [freshnessmag](http://www.freshnessmag.com/2010/05/25/heineken-x-good-wood-nyc-heineken-inspire-tour-custom-jewelry/) & [heineken](http://www.heineken.com) The [Heineken](https://www.trendhunter.com/trends/fields-green-with-grass-not-glass) Good Wood jewelry line is about to make Heineken as luxury a brand as [Dom Perignon](https://www.trendhunter.com/trends/dom-prignon-and-jeanmichel-basquiat) is. With artists, DJs and rappers on their side, the future looks bright. Launching this collaboration in Miami, Fabolous and Wale are going to be promoting this new business venture. The [wooden pendant](https://www.trendhunter.com/trends/wood-collection-1) and pin feature the Heineken logo and bottle (both of which I need to get my hands on). Check out the gallery for more of the Heineken Good Wood jewelry collection. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 73% | Activity: 61% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Luxury Beer Accessories:** This trend presents disruptive innovation opportunities to create high-end accessories and jewelry for beer enthusiasts. - **Brand Collaborations:** This trend presents disruptive innovation opportunities for brands to collaborate with artists and create unique merchandise. - **Glamorizing Beer Culture:** This trend presents disruptive innovation opportunities to elevate the perception of beer and make it a more glamorous and fashionable beverage. ### Who This Affects Most - **Fashion and Accessories:** This industry can explore creating luxury accessories and jewelry inspired by beer brands as a new market segment. - **Beverage:** This industry can leverage brand collaborations to create limited edition merchandise and enhance brand loyalty among consumers. - **Art and Entertainment:** This industry can tap into the trend of collaborating with brands to create unique merchandise and experiences for their audience. ## Related on Trend Hunter - [Urban Bottle Sustainable Initiatives](https://www.trendhunter.com/trends/fields-green-with-grass-not-glass.md) - [Jeweler-Created Rum Bottles](https://www.trendhunter.com/trends/havana-club-aejo-7-aos-bottle.md) - [Designer-Backed Marseille-Inspired Beers](https://www.trendhunter.com/trends/heineken-studio-and-axel-chay.md) - [Hip-Hop Craft Beer Collabs](https://www.trendhunter.com/trends/beer-collab.md) - [Limited-Edition Gold Bottles](https://www.trendhunter.com/trends/peroni-nastro-azzurro-gold-bottle.md) - [Collaborative Ice Cream Jewelry](https://www.trendhunter.com/trends/iconic-ice-cream.md) - [Beer Branded Free IOUs](https://www.trendhunter.com/trends/heineken-ious.md) - [Glittering Christmas Beers](https://www.trendhunter.com/trends/frozen-neck.md) - [Crystallized Bottle Bag Charms](https://www.trendhunter.com/trends/peroni.md)