# Remixed Brewery Branding The Heineken Future Bottle Remix Challenge Revamps the Iconic Beer By Jana Pijak | Published 2013-04-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/heineken-future-bottle-remix References: [ifitshipitshere.blogspot](http://ifitshipitshere.blogspot.ca/2013/04/the-winner-and-all-30-finalists-of.html) & [materialicious](http://materialicious.com/2013/04/winner-finalists-of-the-heineken-bottle-remix-challenge.html) Revamping the image of the [iconic beer brand](https://www.trendhunter.com/trends/heineken-ireland), the [Heineken](https://www.trendhunter.com/trends/heineken-studio-and-axel-chay) Future Bottle 'Remix' Challenge rebrands the brewery's quality products. Targeting a modern generation of design conscious consumers, these dynamic bottles feature vivid labels that display a variation of clean and modern graphics as well as kaleidoscopic visuals. These inspiring beer bottle labels were judged by an expert panel that included designer Joshua Davis, Evan Orensten of [Cool Hunting](https://www.trendhunter.com/trends/salt-straw-cool-dog), Mark Dytham of PechaKucha and Heineken’s global head of design Mark van Iterson. After 5 months and 2,000 solid entries, the Heineken Future Bottle 'Remix' Challenge panel narrowed down the designs to a list of 30 top label picks and chose a winner that best represented the contemporary evolution of the iconic brewery. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 85% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Dynamic Beer Bottle Labels:** Opportunity to create innovative, eye-catching designs that appeal to design-conscious consumers. - **Collaborative Design Challenges:** The use of expert panels and design competitions to revamp and modernize brand images. - **Evolution of Iconic Brands:** Rebranding initiatives that target a modern generation and adapt to changing consumer preferences. ### Where This Applies - **Brewing Industry:** Opportunity for breweries to revamp their branding and attract design-conscious consumers. - **Graphic Design Industry:** Opportunity for graphic designers to showcase their creativity and expertise in designing dynamic bottle labels. - **Marketing and Advertising Industry:** Opportunity for marketing and advertising agencies to work with breweries on rebranding initiatives and targeting modern consumers. ## Related on Trend Hunter - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Redesigned Bold Beer Brands](https://www.trendhunter.com/trends/peroni-smith-lumen.md) - [Designer-Backed Marseille-Inspired Beers](https://www.trendhunter.com/trends/heineken-studio-and-axel-chay.md) - [Australian Beer Revamps](https://www.trendhunter.com/trends/tooheys.md) - [Country-Conjoining Beer Can Designs](https://www.trendhunter.com/trends/one-shared-star.md) - [Visual Beer Brand Identities](https://www.trendhunter.com/trends/visual-brand-identity1.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md)