# Disco Beer Dispensers Heineken Mirrored Globe Keg Will Start Any Dance Party Off Right By Marissa Brassfield | Published 2009-03-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/heineken-disco-ball References: [brainstorm9.br](http://www.brainstorm9.com.br/2009/03/23/heineken-globo-keg/) & [radioheineken.nl](http://www.radioheineken.nl/) This Heineken disco ball is perfect for a party. The mirrored globe is the perfect size for one of their 5-liter draught kegs; after the keg is kicked, the disco ball can live on forever as [home decor](https://www.trendhunter.com/trends/home-decoors). The Heineken disco ball was part of a promotion for Radio Heineken to inspire [word-of-mouth marketing among 50 bloggers](https://www.trendhunter.com/trends/heineken-house). **Implications** - Draught kegs have become a big hit with partygoers in recent years due to their portability and value; unfortunately, many aren't aesthetically pleasing. By creating draught kegs that add to a party's ambience and double as decor between uses, designers create a crave-worthy multifunctional product that won't get thrown away the morning after. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 26% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Draught Keg Aesthetics:** Designers can capitalize on the growing popularity of draught kegs by creating aesthetically pleasing options that enhance the party atmosphere and double as home decor. - **Multifunctional Products:** There is an opportunity to create crave-worthy products that serve multiple purposes, such as draught kegs that not only provide refreshments but also function as decorative items. - **Word-of-mouth Marketing:** Promotional strategies like inspiring word-of-mouth marketing among influential bloggers can help businesses generate buzz and reach a wider audience. ### Who This Affects Most - **Beverage Manufacturing:** Beverage manufacturers can explore innovative design approaches to create aesthetically pleasing draught kegs that enhance consumer experiences and differentiate their products. - **Event Planning and Entertainment:** Event planning and entertainment companies can incorporate multifunctional products like draught kegs that add to the ambiance of parties and events while providing refreshments. - **Digital Marketing and Influencer Strategy:** Businesses can leverage digital marketing and influencer strategies to promote their products and generate word-of-mouth marketing among influential bloggers and content creators. ## Related on Trend Hunter - [At-Home Beer Keg Machines](https://www.trendhunter.com/trends/athome-beer-keg-machine.md) - [Grill-Inspired Beer Dispensers](https://www.trendhunter.com/trends/miller-lite-big-green-kegg.md) - [Portable Draft Beer Kegerators](https://www.trendhunter.com/trends/kombi-cool-tap.md) - [Pilsner-Packed Party Kegs](https://www.trendhunter.com/trends/party-keg.md) - [Digital Beer-Pouring Fireplaces](https://www.trendhunter.com/trends/miller-lites.md) - [Ultrasonic At-Home Beer Dispensers](https://www.trendhunter.com/trends/guinness-microdraught-20.md) - [Beer-Pouring Party Billboards](https://www.trendhunter.com/trends/jubel-billboard.md) - [Branded Countertop Beer Taps](https://www.trendhunter.com/trends/guinness-microdraught.md) - [Beer-Branded Music Sharing Devices](https://www.trendhunter.com/trends/heifive.md)