# Beer More Important Than Cheating Girlfriends Another Heineken F_ck It Ad By mediterranean | Published 2008-07-20 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/heineken-bl-wjob References: [trendhunter](http://www.trendhunter.com/mediterranean) & [youtube](http://www.youtube.com/watch?v=D3Yw5T-ULYs) Following their 'Suicide' commercial, [Heineken](https://www.trendhunter.com/trends/lockdown-love-story) has another quirky one in the 'F_ck It' series. A man comes back home from work with two Heineken beers (one for him and one for the wife) to find her blowing a guy in their bedroom. Rather than be angry or sad, the man realizes that this means he can have booth Heineken beers for himself. So he looks at them, smirks, and with a 'F_ck It', he opens a beer. I dunno if this one is as effective as the suicide ad, but it sure is funny. Check out Heineken's previous commercial: ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 49% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### Key Themes Behind This Trend - **Humorous Advertising:** Opportunity for brands to use humor as a way to engage with audiences and create memorable experiences. - **Unconventional Marketing:** Opportunity for brands to take risks and break traditional advertising norms to stand out in a crowded market. - **Viral Ad Campaigns:** Opportunity for brands to create content that spreads rapidly through online sharing and generates buzz. ### Where This Applies - **Beverage:** Opportunity for the beverage industry to create unique and memorable advertising campaigns to attract consumers. - **Marketing and Advertising:** Opportunity for marketing professionals and agencies to explore innovative and unconventional approaches to advertising. - **Social Media:** Opportunity for social media platforms and influencers to leverage viral ad campaigns for increased engagement and reach. ## Related on Trend Hunter - [Romantic Beer Campaigns](https://www.trendhunter.com/trends/lockdown-love-story.md) - [Connected Gamer Campaigns](https://www.trendhunter.com/trends/just-another-night-out.md) - [Beer Anti-Fakeness Ads](https://www.trendhunter.com/trends/antifakeness-ad.md) - [Beer Insurance Policies](https://www.trendhunter.com/trends/heinecare.md) - [Cheerful Beer Store Campaigns](https://www.trendhunter.com/trends/whatever-the-case-may-be.md) - [Anti-Burnout Beer Campaigns](https://www.trendhunter.com/trends/antiburnout.md) - [Alcohol-Free Celebration Campaigns](https://www.trendhunter.com/trends/cheers-with-no-alcohol.md) - [House Party-Themed Campaigns](https://www.trendhunter.com/trends/hiders-keepers.md) - [Energy-Saving Beer Campaigns](https://www.trendhunter.com/trends/ad-that-saves-energy.md)