# Remixed Brewery Branding (UPDATE) Heineken Beer Celebrates Its Newest Bottle Design for 2014 By M | Published 2013-05-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/heineken-beer References: [youtube](http://www.youtube.com/watch?v=weOxhrOU-7o) & [heineken](http://www.heineken.com/AgeGateway.aspx) After the design intensive scrutiny of [Heineken](https://www.trendhunter.com/trends/heineken-studio-and-axel-chay) beer's 'Your Future Bottle Challenge' candidates, a winner has finally been chosen. Brazil's young and hip graphic designer Fernando Degrossi's bottle design will be featured as 2014's [limited edition packaging](https://www.trendhunter.com/trends/peroni-nastro-azzurro-gold-bottle) to celebrate remixing fresh re-branding with Heineken's [iconic logo](https://www.trendhunter.com/trends/reimagined-logo-desgin). Degrossi's sleek green bottle homage is old-school Heineken with a twist. While the traditional green Heineken logo is still very much a part of Degrossi's design inspiration, Degrossi shifted the bottle's focus to be on Heineken's signature red star logo. Still recognizably Heineken, The 2014 Heineken beer bottle will feature a green background with watermarked Heineken writing underneath a for-fronted bright red star. A clever way to remix and play around with Heineken's iconic branding, Degrossi's bottle composition is a refreshing way to zoom in Heineken's famous packaging while making it new for 2014. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 9% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Remixed Packaging:** Opportunity for brands to refresh their packaging design by remixing iconic elements with innovative twists. - **Graphic Design Collaboration:** Collaboration between brands and young graphic designers to create limited edition packaging designs that appeal to a younger demographic. - **Iconic Branding Evolution:** The evolution of iconic brand logos by shifting the focus on different elements while keeping the core elements intact. ### Industries Being Reshaped - **Beverage Packaging:** Disruptive innovation opportunity for beverage companies to create unique and eye-catching packaging designs that capture consumer attention. - **Graphic Design:** Opportunity for graphic design industry to collaborate with brands to create innovative and visually appealing packaging designs. - **Brand Identity:** Disruptive innovation opportunity for brands to evolve their brand identity by refreshing packaging designs while maintaining core brand elements. ## Related on Trend Hunter - [Visual Beer Brand Identities](https://www.trendhunter.com/trends/visual-brand-identity1.md) - [Redesigned Bold Beer Brands](https://www.trendhunter.com/trends/peroni-smith-lumen.md) - [Designer-Backed Marseille-Inspired Beers](https://www.trendhunter.com/trends/heineken-studio-and-axel-chay.md) - [Australian Beer Revamps](https://www.trendhunter.com/trends/tooheys.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Contemporary Beer Packagings](https://www.trendhunter.com/trends/beer-brothers.md) - [Exceptional Tequila Packaging Designs](https://www.trendhunter.com/trends/bottle-and-packaging-redesign.md) - [Redesigned Sparkling Water Collaborations](https://www.trendhunter.com/trends/perriers-bottle-design.md) - [Italian Lager Packaging Updates](https://www.trendhunter.com/trends/peroni-nastro-azzuro.md)