# Chill-Revealing Beer Cans This Heineken Beer Can Design Looks Cracked When It's Cold By Laura McQuarrie | Published 2014-07-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/heineken-beer-can References: [packagingoftheworld](http://www.packagingoftheworld.com/2014/07/heineken-cool-can-edition.html) & [heineken](http://www.heineken.com/AgeGateway.aspx) Using special ink that's only activated by the cold, this [Heineken](https://www.trendhunter.com/trends/star-shaped-ice-cubes) beer can has a hidden design that will let you know when your beverage has reached the perfect temperature for consumption. The beer can has a bold red Heineken star on its front, with cracked white lines around it. Although these white lines look pretty icy, it looks even cooler when the can reaches a freezing temperature, where [chilled blue veins start to appear](https://www.trendhunter.com/trends/colorchanging-cold-cups) and make the can look like it is cracking open. The cans were designed for Heineken by [Raison Pure](https://www.trendhunter.com/trends/parmesan-snacks) and if you stock up on these cans this summer, you'll never have an excuse to complain about drinking warm beer ever again. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 85% | Activity: 83% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Temperature-sensitive Packaging:** Using special ink or coatings that respond to temperature changes to enhance user experience and product quality. - **Interactive Product Design:** Incorporating hidden images or features that are revealed through user interaction or environmental factors like temperature. - **Brand Differentiation Through Packaging:** Creating unique and memorable packaging designs that set a brand apart from competitors and engage consumers. ### Industries Being Reshaped - **Beverage:** Innovative packaging designs that create a unique user experience or enhance the taste or quality of beverages. - **Packaging:** Developing packaging solutions that incorporate interactive features or responsive materials for enhanced user experience. - **Marketing and Advertising:** Creating brand differentiation and engaging consumer interest through unique and creative packaging designs and features. ## Related on Trend Hunter - [Self-Chilling Cans](https://www.trendhunter.com/trends/cool-can.md) - [Star-Shaped Ice Cubes](https://www.trendhunter.com/trends/star-shaped-ice-cubes.md) - [Self-Cooling Can Packaging](https://www.trendhunter.com/trends/coolcan.md) - [Star-Shaped Beer Ice Cubes](https://www.trendhunter.com/trends/beer-ice-cube.md) - [Chilled Ketchup Bottles](https://www.trendhunter.com/trends/cold-ketchup.md) - [Beer-Cooling Billboards](https://www.trendhunter.com/trends/heineken-billboard.md) - [Cooling Beer Cubes](https://www.trendhunter.com/trends/beercubes1.md) - [Temperature-Reactive Liqueur Bottles](https://www.trendhunter.com/trends/the-secret-is-ice-cold-campaign.md) - [Country-Conjoining Beer Can Designs](https://www.trendhunter.com/trends/one-shared-star.md)