# Glow-in-the-Dark Lager Labels The Interactive Heineken Beer Bottle Illuminates When People Cheers By Gil Cohen | Published 2013-04-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/heineken-beer-bottle References: [news.cnet](http://news.cnet.com/8301-17938_105-57579600-1/high-tech-heineken-bottles-light-up-when-you-say-cheers/) & [heinekenignite.tumblr](http://heinekenignite.tumblr.com/) Maintaining its standing as the most epic party beer, [Heineken](https://www.trendhunter.com/trends/heineken-billboard) has come out with an interactive Heineken beer bottle design that parties harder than ever before. Every time someone clinks their bottle together for a cheers, the bottles light up, but it doesn't stop there. Whenever someone takes a sip, the light will start to flash and whenever the DJ cranks up the volume and [drops a sick beat](https://www.trendhunter.com/trends/jbl-partylight), the light will dance along with the music. These [glowing beer bottles](https://www.trendhunter.com/trends/glowing-relief) are so much fun that they beat out glow sticks and other light-up raver gear any time because they also contain delicious, premium beer. Micro-sensors set off the LED lights embedded within the new interactive Heineken beer bottle, making it the first intelligent alcohol bottle that knows how to party. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 60% | Activity: 95% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Interactive Beverage Packaging:** Companies can explore embedding micro-sensors and LED lights in their drink packaging to create interactive experiences for consumers. - **Innovative Labeling Techniques:** Beverage companies can experiment with new labeling techniques, like glow-in-the-dark labels, to capture consumer attention and create memorable experiences. - **Smart Packaging:** Packaging companies can develop smart packaging solutions that utilize technology like micro-sensors to create innovative experiences and gather data on consumer behavior. ### Where This Applies - **Alcoholic Beverages:** Breweries and distilleries can leverage innovative packaging and labeling techniques to differentiate their products in a crowded market and create unique drinking experiences for consumers. - **Packaging:** Companies in the packaging industry can explore new ways to incorporate technology and create innovative designs that meet the evolving needs of consumers and brands. - **Event Planning:** Event planners can incorporate interactive drink packaging like glowing beer bottles into their events to create memorable and engaging experiences for attendees. ## Related on Trend Hunter - [Aurora-Inspired Vodka Bottles](https://www.trendhunter.com/trends/grey-goose-bottle.md) - [Beer-Cooling Billboards](https://www.trendhunter.com/trends/heineken-billboard.md) - [Digital Beer-Pouring Fireplaces](https://www.trendhunter.com/trends/miller-lites.md) - [Color-Changing Beer Labels](https://www.trendhunter.com/trends/coors-bottles.md) - [Halloween-Themed Alcohol Bottles](https://www.trendhunter.com/trends/halloweenthemed-alcohol-bottles-bacardis-limited-edition-bottle-will-light-.md) - [Beer-Branded Music Sharing Devices](https://www.trendhunter.com/trends/heifive.md) - [Anti-AI Beer Billboards](https://www.trendhunter.com/trends/heineken-friend.md) - [Glitchy Beer Cans](https://www.trendhunter.com/trends/special-edition-beer-can.md) - [Country-Conjoining Beer Can Designs](https://www.trendhunter.com/trends/one-shared-star.md)