# Personally Brewed Beers Heineken Amsterdam is Competing with Microbreweries in This New Stunt By Ell Smith | Published 2017-06-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/heineken-amsterdam References: [psfk](https://www.psfk.com/2017/06/heineken-brews-personalized-beers-for-amsterdam-tourists.html) & [heineken](https://www.heineken.com/ca/agegateway?returnurl=/ca) [Heineken](https://www.trendhunter.com/trends/heineken-friend) Amsterdam is attempting to compete with microbreweries by offering young tourists a personally brewed bottle of the city's famous drink. To pull off the stunt, the beer company partnered with travel agencies and then targeted ads towards young men who they knew would be traveling to Amsterdam in a month's time. After the men clicked and enlisted through their personally tailored ads, the company was able to begin their brewing process. Heineken successfully connected with this mobile-first generation on [Facebook](https://www.trendhunter.com/trends/the-neighborator) messenger, informing the client of intricate brewing steps, while providing city information, and suggesting activities for the men to check out during their stay. As promised, each beer was fresh and waiting for the men on the day of their arrival. The personal Heinekens were packaged with individual name labels and wrapped in a map of the city with suggested activities based on their likes' and dislikes collected through the Facebook chats. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 44% | Activity: 44% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Personalized Brewing Experience:** Using technology and personal data to create a unique brewing experience for customers. - **Micro-targeted Marketing:** Leveraging technology to identify and target specific consumer segments with tailored advertisements and experiences. - **Brewery Tourism:** Creating brewery experiences that cater to the tourism industry and offer a unique, localized product to visitors. ### Who This Affects Most - **Beverage Manufacturing:** Beverage companies can use the Heineken Amsterdam example to create personalized experiences for customers through technology and targeted marketing. - **Travel and Tourism:** Travel companies can partner with local breweries to create unique experiences for their customers, further immersing them in the local culture. - **Marketing and Advertising:** The success of Heineken Amsterdam's campaign can inspire marketing and advertising professionals to explore the use of micro-targeted marketing in creating personalized experiences for customers. ## Related on Trend Hunter - [Anti-AI Beer Billboards](https://www.trendhunter.com/trends/heineken-friend.md) - [Virtual Pub Museums](https://www.trendhunter.com/trends/heineken-pub-museums.md) - [Designer-Backed Marseille-Inspired Beers](https://www.trendhunter.com/trends/heineken-studio-and-axel-chay.md) - [Phygital Beer Activations](https://www.trendhunter.com/trends/heineken-silver-beer.md) - [Superstitious Fan-Inspired Campaigns](https://www.trendhunter.com/trends/the-twelve-pins.md) - [AI-Created Natural Beers](https://www.trendhunter.com/trends/becks-autonomous.md) - [Authentic Connection Campaigns](https://www.trendhunter.com/trends/hijack-socialization.md) - [Social Mobile Phone Plans](https://www.trendhunter.com/trends/heimobile.md) - [Consumer-Focused Festive Billboards](https://www.trendhunter.com/trends/tell-us-your-tradition.md)