# Luminous Red-Headed Lookbooks The Heikejarick SS13 Collection is Ethereal and Stormy By Meghan Young | Published 2013-04-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/heikejarick-ss13 References: [fashionising](http://www.fashionising.com/lookbook/b--heikejarick-ss-13-look-book-53393.html) & [heikejarick](http://heikejarick.com/) The Heikejarick SS13 catalog creates a stormy atmosphere to showcase the [feminine fashion](https://www.trendhunter.com/trends/wild-rose-sparrow) the collection offers for the season. More accurately, the storm looks like it is about to break with a bright light simulating the peaking sun. This embodies the feel of the flowing outfits perfectly. Soft, dark and colorful, the Heikejarick SS13 collection offers romantic pieces that will embraces all the possibilities the [spring and summer seasons](https://www.trendhunter.com/trends/vowels-1) hold. The model's frizzy red coif also does the elegant ensembles justice, as does her luminous skin. All together, the elements work to create an ethereal environment that will appeal to many women. Not to mention that the vibrant colors, soft fabrics and muted patterns will spice up any [summertime wardrobe](https://www.trendhunter.com/trends/sel-de-mer) perfectly. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 44% | Activity: 21% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Ethereal Fashion:** Disruptive innovation opportunity for fashion brands to create collections that evoke a dreamlike and otherworldly atmosphere. - **Romantic Pieces:** Disruptive innovation opportunity for designers to create feminine and whimsical fashion items that resonate with consumers seeking romantic aesthetic. - **Vibrant Colors:** Disruptive innovation opportunity for textile and dye manufacturers to develop new technologies for creating bold and eye-catching hues. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity for fashion brands to incorporate ethereal elements into their collections and create an otherworldly shopping experience. - **Textile:** Disruptive innovation opportunity for textile manufacturers to experiment with new materials and finishes to create soft and flowing fabrics that embody the romantic style. - **Beauty:** Disruptive innovation opportunity for skincare and makeup brands to develop products that create a luminous and glowing complexion. ## Related on Trend Hunter - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md)