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# Social Sitting Guides
Coucha-Sutra Offers Positions For Men With No Sex Lives

By Going Like Sixty | Published 2009-02-11 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/heightened-tv-pleasure-positions-for-guys-with-no-sex-life
References: [brandfreak](http://www.brandfreak.com/2009/02/for-guys-who-are-too-lazy-to-have-sex-theres-the-coucha-sutra.html)

Ready for a new position? Break out the poster from DirectTv - the Coucha-Sutra. They show 27 [new positions](https://www.trendhunter.com/trends/sway-chair) you and your companion can try on [the couch](https://www.trendhunter.com/trends/bote-aero-couch) while keeping your eyes on the television. The positions are pretty mundane given the names of a few: the “jury box,” the “snake pit,” the “handful.” But I guess that either Deutsch, L.A. took the safe route or the client demanded the Coucha-Sutra give up any resemblance to the Kama Sutra.

The ad is either destined for dorm rooms everywhere or the trash.

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 70% | Activity: 45% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What Makes This Trend Stand Out

- **Tv-inspired Couple Poses:** Develop TV-inspired couple positions for both in-home and professional photo shoots.
- **Personalized Sexual Experience:** Create an app that suggests sexual positions based on preferences and physical attributes of partners.
- **Virtual Reality Sexual Experience:** Develop a virtual reality experience that lets couples choose from a variety of unique sexual positions in a controlled, interactive environment.

### Sectors Adopting This

- **Advertising:** Create interactive social ads that incorporate TV-inspired couple positions for brands.
- **Photography:** Offer unique couple photo sessions that incorporate TV-inspired couple positions to stand out in the competitive market.
- **Virtual Reality:** Create a new entertainment category by developing a virtual reality sexual experience platform for couples to interactively access unique, TV-inspired couple positions.

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