Numero's newest issue has taken a new generation of models, Siri Tollerod, Magdalena Frackowiak and Heidi Mount, and given them high profile editorial spreads. Gaze at the black and white photographs by Sebastion Kim of Heidi Mount in vintage hair and clothing, and be amazed at the different looks.
Numero is breaking the mold, proving to be unpredictable from issue to issue. The Heidi Mount editorial is another bold move.
Implications - Many consumers are constantly saturated with a variety of modern products, so companies that offer items with a retro feel with attract a broad base of consumers looking for more traditional articles.