# Cheesy Retro Reality Star Heidi Montag Shocks in "Overdosin" By Marissa Brassfield | Published 2008-08-28 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/heidi-montag-overdosin References: [pinkisthenewblog](http://pinkisthenewblog.com/home/heidi-montag-apologizes-for-her-overdosin-video/) Heidi Montag, best known for her role on *The Hills*, has the formula just right for extending her 15 minutes of lame fame: First, Heidi Montag extended her efforts into a ‘music career’. Then, she releases her ‘Overdosin’ video, a cheesy ‘80s-dance-era music video. Then Montag created buzz by apologizing for poor sound quality, subpar editing and un-synced dubbing by claiming “technical difficulties” while uploading. I can’t decide whether the Heidi Montag Overdosin video is funnier as a publicity stunt or a legitimate music effort. How many other artists successfully upload their videos to their websites without such egregious editing errors? Anyway, the video’s *nearly* unwatchable--unless, of course, you experience a masochistic glee from train wrecks and self-torture. Or enjoy watching no-talent ‘celebrities’ squander their 15 minutes of fame. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 96% | Activity: 72% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What Makes This Trend Stand Out - **Retro Music Videos:** The trend of producing music videos with a retro and cheesy 80s aesthetic allows for a nostalgic appeal to older audiences and a humorous approach for younger audiences. - **Apology Marketing:** Companies can take advantage of the apology marketing technique that Heidi Montag used by using technical difficulties as a marketing strategy and leveraging interest and curiosity from audiences. - **Self-made Celebrity:** With the rise of social media, individuals can leverage their personal brand and aim to become self-made celebrities, such as Heidi Montag, allowing for greater opportunities to monetize their personal brand in various ventures. ### Sectors Adopting This - **Music Industry:** The music industry can capitalize on the trend of producing cheesy retro music videos and leverage nostalgia and humor to reach younger audiences and reinvent classic trends. - **Marketing Industry:** The marketing industry can take advantage of apology marketing to generate interest and buzz around products and services and leverage audience curiosity to drive engagement and sales. - **Personal Branding Industry:** The personal branding industry can expand its reach and services to individuals looking to become self-made celebrities and monetize their personal brand in various ventures and opportunities. ## Related on Trend Hunter - [Reality TV Cosmetic Campaigns](https://www.trendhunter.com/trends/it-cosmetics-keep-it-real-campaign.md) - [Spoof Cosmetics Campaigns](https://www.trendhunter.com/trends/americas-next-top-primer.md) - [Animated Pop Revival Shows](https://www.trendhunter.com/trends/paris-pups.md) - [Reality TV-Branded Snack Crackers](https://www.trendhunter.com/trends/cheezit-reality-tv-collectors-cheddition.md) - [Faux Reality Drama Campaigns](https://www.trendhunter.com/trends/primer-donnas.md) - [Pizza-Themed Music Videos](https://www.trendhunter.com/trends/lucha-little.md) - [Diva-Inspired Beauty Drinks](https://www.trendhunter.com/trends/paris-hilton-2.md) - [Singer Soda Music Videos](https://www.trendhunter.com/trends/so-good.md) - [Celebrity-Starring Skincare Ads](https://www.trendhunter.com/trends/peter-thomas-roth-1.md)