# Supermodel-Designed Sneakers The Heidi Klum for New Balance Line Sold Exclusively on Amazon By Meghan Young | Published 2010-09-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/heidi-klum-for-new-balance References: [fitsugar](http://www.fitsugar.com/Heidi-Klum-New-Balance-Available-Exclusively-Amazon-10866439) & [newbalance](http://www.newbalance.com/public-relations/library/2010/heidi-klum-teams-with-new-balance-and-amazon/) The Heidi Klum for [New Balance](https://www.trendhunter.com/trends/sezane-x-new-balance) collection proves that this woman is in fact a superwoman. Not only is she a mother, supermodel, TV personality and only God knows what else, she is also a designer. Considering that she is all of these things and more, shows that when it comes to this particular line, she knows what's what. As Klum summarizes herself, "Whether we are dropping the kids off at school, going out with friends, running errands, running to meetings or swinging by your favorite coffee shop in the morning, we all have one thing in common — we want to be stylish, comfortable and hip!" The Heidi Klum for New Balance collection will be available in early October, 2010. Interestingly, it will be sold exclusively on [Amazon](https://www.trendhunter.com/trends/demi-lovato-x-amazon) with prices ranging from $32 to $168. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 28% | Activity: 38% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Sneaker Collaboration:** Collaborating with popular figures (such as supermodels) to design sneakers can create buzz and appeal to a wider audience. - **Exclusivity on E-commerce Platforms:** Launching exclusive product lines on popular e-commerce platforms like Amazon can generate excitement and reach a large customer base. - **Stylish and Comfortable Footwear:** The demand for fashionable and comfortable footwear options is growing, presenting opportunities for innovative designs in the market. ### Industries Being Reshaped - **Fashion/apparel:** The fashion and apparel industry can explore collaborations with influencers to create unique product lines and attract a larger customer base. - **E-commerce:** E-commerce platforms like Amazon can leverage exclusive product partnerships to enhance customer experience and drive sales. - **Footwear:** The footwear industry has the potential to introduce trendy and comfortable designs by partnering with celebrities or fashion icons. ## Related on Trend Hunter - [Comfortable High-Heeled Sneakers](https://www.trendhunter.com/trends/highheeled-sneaker.md) - [Sport-Infused Shoe Capsules](https://www.trendhunter.com/trends/june-ambrose-x-naturalizer.md) - [Refined French Sneakers](https://www.trendhunter.com/trends/sezane-x-new-balance.md) - [Celebrity-Collaborative Athletic Lines](https://www.trendhunter.com/trends/by-khlo.md) - [TV Personality-Themed Smoothies](https://www.trendhunter.com/trends/kluminator-smoothie.md) - [Vibrant Sportswear Lines](https://www.trendhunter.com/trends/made-in-usa-season-3.md) - [Iconic 2000s Teen-Flick Footwear](https://www.trendhunter.com/trends/heydude-x-mean-girls.md) - [Shiny Fashion-Forward Sneakers](https://www.trendhunter.com/trends/fresh-foam.md) - [Contemporary Functional Athleticwear](https://www.trendhunter.com/trends/reebok-x-danielle-guizio.md)