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# Feline Fur Trinkets
These Heidi Abrahamson Hairball Accessories are Splendidly Spiffy

By Erin Kirkpatrick | Published 2012-05-06 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/heidi-abrahamson-2012-hairball-accessories
References: [moderncat.net](http://www.moderncat.net/2012/04/27/new-mens-cat-hair-jewelry-for-national-hairball-awareness-day-2012/) & [heidiabrahamson](http://heidiabrahamson.com/)

One way of celebrating National Hairball Awareness Day is to don hairballs for the big occasion. For NHA Day, jewelry designer Heidi Abrahamson was recruited to create a line of [luxury accessories](https://www.trendhunter.com/trends/hello-kitty-and-kate-spade) accompanied with hairballs. To commemorate this event in 2011, Abrahamson created strictly female-oriented accessories, but for 2012 her focus is on the men. Eccentric or cat-loving men stock up on cufflinks and tie clips all handcrafted. The [sterling silver cufflinks](https://www.trendhunter.com/trends/t3-x-lelet-ny) feature orange tabby cat hairs. Who knew regurgitated hair could be fashionable? Heidi Abrahamson and cat-lovers worldwide clearly knew something most didn’t.

What is especially noteworthy is the fact that real cat hair is used. With the assistance of a professional grooming tool known as 'FURminator,' copious amounts of cat hair are collected then molded into trinkets. Although for such a steep price ($227.55 for both) Abrahamson’s Hairball may not be a favorite for all.

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 33% | Activity: 32% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury)

## Key Themes

### Why This Trend Is Growing

- **Luxury Hairball Accessories:** Creating high-end jewelry and accessories using real cat hair opens up a niche market for luxury hairball products.
- **Gender-inclusive Hairball Accessories:** Expanding beyond female-oriented designs to include cufflinks and tie clips for men taps into a previously untapped market of eccentric cat-loving men.
- **Innovative Use of Real Cat Hair:** Using innovative grooming tools like the 'FURminator' to collect and mold cat hair into trinkets presents an opportunity for disruptive innovation in the fashion and grooming industries.

### Industries Being Reshaped

- **Jewelry Design:** The creation of luxury hairball accessories opens up a unique market within the jewelry industry.
- **Fashion:** Incorporating real cat hair into high-end accessories creates a niche market for fashionable hairball products.
- **Pet Grooming:** Using grooming tools like the 'FURminator' to collect and repurpose pet hair presents an innovative disruption in the pet grooming industry.

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